Cella
Location: New York, New YorkJob Type: ContractCompensation Range: $50 - 60 per hourWe're looking for an SEO Manager to drive organic traffic growth for our US website. In this role, you'll lead keyword research, content strategies, and technical SEO improvements, while collaborating with brand marketing and copywriting teams. Performance reporting and monitoring will also be key to your success.Responsibilities:
Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to our US website and maximize its online presence; achieve +30% YoY growth in organic traffic.
Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve +30% YoY keyword SERP ranking and +20% keyword page 1 queries.
Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility.
Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build website's authority.
Execute link-building initiatives to drive qualified traffic from reputable sources.
Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions.
Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews.
Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting.
Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings.
Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas.
Qualifications:
A bachelor's degree in marketing, digital marketing, or a related field.
5+ years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings.
In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends.
Strong understanding of and interest in the US beauty search landscape.
Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs.
Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions.
Strong project management skills to handle multiple SEO initiatives simultaneously.
Interest in AI tools and automation technologies.
Excellent communication and interpersonal skills to collaborate effectively with internal cross-functional teams and external vendors.
Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies.
Preferred Qualifications:
Familiarity with social media marketing and its impact on SEO.
Experience with SEO testing and experimentation.
Previous experience in the beauty industry.
Native proficiency in Spanish.
Skills:
Team Player
Proactive
Eager to learn new skills/roles.
Manager sees this as a role that the candidate can grow and expand their skill set.
JOBID: 1081096#LI-CELLA#LI-MM9Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to our US website and maximize its online presence; achieve +30% YoY growth in organic traffic.
Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve +30% YoY keyword SERP ranking and +20% keyword page 1 queries.
Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility.
Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build website's authority.
Execute link-building initiatives to drive qualified traffic from reputable sources.
Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions.
Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews.
Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting.
Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings.
Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas.
Qualifications:
A bachelor's degree in marketing, digital marketing, or a related field.
5+ years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings.
In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends.
Strong understanding of and interest in the US beauty search landscape.
Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs.
Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions.
Strong project management skills to handle multiple SEO initiatives simultaneously.
Interest in AI tools and automation technologies.
Excellent communication and interpersonal skills to collaborate effectively with internal cross-functional teams and external vendors.
Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies.
Preferred Qualifications:
Familiarity with social media marketing and its impact on SEO.
Experience with SEO testing and experimentation.
Previous experience in the beauty industry.
Native proficiency in Spanish.
Skills:
Team Player
Proactive
Eager to learn new skills/roles.
Manager sees this as a role that the candidate can grow and expand their skill set.
JOBID: 1081096#LI-CELLA#LI-MM9Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.