Campaign Executive, Paid Media

Boston, Chicago, San Diego, San Francisco, Washington We are a global change marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to financial donations, volunteer their time and skills to leverage effectiveness. Purpose of the role The Campaign Executive, Paid Media will be responsible for planning, implementing, and reporting on multi-channel paid media campaigns across designated major accounts in the US. They will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders. They will develop a clear understanding of the team’s requirements and objectives and always be proactive in attitude and supportive to the team. Key responsibilities and tasks Paid Media Draws on experience with paid media (paid social, paid search, display, video, etc.) to develop media plans that align to client objectives Conducts audience and keyword research to implement effective multi-channel paid media campaigns Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals Coordinates with creative teams to develop ad copy and creative assets and iterate based on campaign performance Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team Troubleshoots campaign problem areas, and suggests a course of action Identifies and tracks emerging trends and innovations in the paid media space to identify areas of opportunity Reporting and Analysis Reports on paid media activities to demonstrate campaign impact, and alignment to clients’ business objectives Extracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request Implements tracking parameters such as UTMs Client Management Develops strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for paid media and digital marketing services Regularly offers recommendations to account team members regarding campaign performance, strategy and tactics Acts on daily activities, proactively sharing ideas, providing insight around social media activities, and circulating notes after meetings About you You are an ambitious paid media pro, who relishes the opportunity to grow and share your craft. You have a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and/or display. Your approach is collaborative, creative and open-minded. You enjoy seeing campaigns progress from a nugget of an idea to clear ROI for the client. Curiosity drives you to keep a diligent eye on what’s coming next in the paid media space, and you fearlessly champion innovation with both internal and external stakeholders. You can handle several projects at any one time, as well as being able to respond quickly to client requests or changes in strategy. Additional Requirements 1 year(s) of relevant experience Strong project management skills with an ability to plan and prioritize Acute attention to detail, comfortable managing and analyzing campaign data Self-motivated, ability to work autonomously Ability to interact confidently with colleagues and clients Proven competency in managing a varied workload Experience with reporting platforms including Adobe Analytics, Google Analytics, SuperMetrics etc. a plus This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. Benefits: Hybrid work environment Generous PTO Paid parental leave Medical, dental, and vision benefits life insurance (eligible day 1 of employment) 401k with employer match Travel Programs Free self-led industry courses via our Lewiversity platform Up to $2k donation to a charity of your choice The expected salary range for the Campaign Executive, Paid Media position is between $61K - $77K. Base annual salary is determined by factors such as location, experience, and expertise. TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws. I would like to opt-in to receive communications from TEAM LEWIS. I understand that I can change my preferences at any time. By submitting your information, you confirm that you have read and agree to our Privacy Policy. J-18808-Ljbffr