Creative Strategist Job at Hexclad in Los Angeles

JOIN HexClad | We're HexClad, driving the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay's endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. Our highly profitable omnichannel success is disrupting the traditional impact of cookware. We create home moments, embracing the heart of success through food memories made at your table.

We've cultivated a powerhouse team and believe you might have the necessary skill set to join our revolution.

If you're passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.

YES, CHEF! | We are seeking a visionary Creative Strategist with expertise in Paid Media to support the strategy, ideation, and execution of compelling ad creative that resonates with target audiences and delivers exceptional performance across platforms. As our Creative Strategist, you’ll sit at the intersection of data, creativity, and performance marketing, blending an understanding of what drives conversion with innovative storytelling.

Must have proven experience and understanding of Canadian and US markets.

Come get in our kitchen and help us shape the future of cookware for everyone.

Location | In Office, HexQuarters

Time Zone Expectations | PST

Details | Full Time- Exempt

Reporting to | Director of Paid Media Creative

TASTE SUCCESS |As our Creative Strategist, you’ll partner with the Paid Media team and collaborate with internal design, copy, and video teams to ensure our campaigns achieve maximum ROI while maintaining brand integrity. You’ll also get to work directly with external resources like agencies and editors to bring your briefs to life.

• Creative Strategy Development: Develop and own the creative strategy for paid media campaigns across platforms (Meta, Google, TikTok, YouTube, etc.), aligning with broader brand goals. Stay ahead of paid media trends, algorithm updates, and consumer behavior to create high-performing ad strategies. Conceptualize and test creative hypotheses informed by data and audience insights.
• Collaboration & Creative Execution: Partner closely with designers, videographers, and copywriters to deliver high-quality creative assets, including videos, static ads, carousels, and UGC. Provide clear creative briefs with data-backed recommendations to guide the production team. Champion a strong feedback loop between creative teams and performance data to refine concepts over time.
• Performance Analysis & Optimization: Work with media buyers to analyze creative performance to identify winning trends, themes, and visuals; ensure key learnings inform future campaigns. Collaborate with teammates to implement A/B testing and iterate on creative variations. Monitor competitor trends and benchmarks to identify creative opportunities in the market.
• Platform Expertise: Understand platform-specific nuances and best practices, including ad formats, aspect ratios, and user behavior. Drive ad creative innovation on emerging platforms like TikTok and YouTube Shorts.

Requirements

• 3+ years of experience in creative strategy for paid media or performance marketing.
• Proven track record of developing and scaling creative concepts that drive measurable results.
• Strong understanding of performance metrics (e.g., CTR, ROAS, CPA) and how creative impacts them.
• Experience briefing and collaborating with creative teams (designers, videographers, copywriters).
• Familiarity with analytics tools like Meta Ads Manager, Google Ads, or third-party dashboards.
• Knowledge of audience segmentation and how creative can align with various customer journeys.
• Strong storytelling and ideation skills, with a keen eye for design and copy.
• Experience in direct-to-consumer (DTC), eCommerce, or high-growth startups.
• Expertise in TikTok ads and creating/leveraging UGC for campaigns.
• Ability to manage multiple projects in a fast-paced environment while meeting tight deadlines.
• Collaborative mindset with a passion for working across teams.
• Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.

SHARED MEALS|The role is great, and there’s more in it for you!

Compensation | Exact compensation may vary based on skills, experience, and location.

Bonus | Annual bonus potential

Health | 100% of the employee premium covered on select choice plans, and offers dental+vision

401k | up to a 4% match of salary on 401k contributions

Unlimited Time Off | An unlimited approach to support your time away from work

Cookware | Upgrade your home with employee perks

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