Senior Publicist (Local 600) Job at Disney Cruise Line - The Walt Disney Company

Overview:

This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.

This position oversees all aspects of global publicity campaigns for film and streaming content, with a focus on the post-theatrical window. Responsibilities include developing and implementing global press campaigns and collaborating cross-functionally with teams such as marketing strategy, digital, creative, product, and media. The role requires strong leadership, organizational skills, and the ability to execute high-impact, consumer-facing publicity campaigns.

Responsibilities:

Campaign Development & Execution

1. Strategize and implement consumer-facing publicity campaigns for post-theatrical releases.
2. Execute integrated campaigns in collaboration with marketing, digital, creative, and media teams across all relevant windows.
3. Oversee team and agencies in executing campaign strategies, events, press days, content delivery, tours, and experiential activations.
4. Serve as the main point of contact for international campaign communication, including milestones, materials, and strategy.

Content & Asset Management

1. Administer content strategy, media assets, and approval workflows.
2. Oversee content with agencies, ensuring stakeholder approvals and timely distribution of assets.
3. Build and manage synergy partnerships for campaigns (e.g., Parks, Broadcast, Consumer Products, and Creative Content).

Talent Relations

1. Develop strong working relationships with talent, their representatives, and studio partners.
2. Serve as a senior contact for talent reps, overseeing talent activity related to campaigns.

Team & Agency Management

1. Oversee agency activity to ensure campaign goals, deliverables, and timelines are met.
2. Mentor and guide publicity staff on projects to support their professional development.

Strategic Planning & Communication

1. Develop and present strategic publicity plans aligned with broader marketing objectives and corporate goals.
2. Work closely with the publicity team to review and finalize materials such as press releases, talking points, itineraries, and campaign recaps.
3. Proactively identify and advocate for new publicity opportunities in collaboration with the Director.
4. Communicate campaign status, updates, and escalations to the Director in a timely manner.

Project Management

1. Administer multiple Home Entertainment releases and projects simultaneously, ensuring priorities are clear and deadlines are met.
2. Oversee publicity timelines, wrap-up coverage reports, and project-related presentations.
3. Submit campaign performance reports and media coverage updates to key stakeholders.

Additional Responsibilities

1. Support campaigns with strong organization, follow-through, and timely communication with executives and partners.
2. Respond promptly to emails and requests.
3. Exhibit strong presentation skills, both written and oral.
4. Perform special projects as assigned.

Minimum Qualifications:

1. 5+ years of experience in publicity, preferably with a studio, network, streaming service or technology company.
2. Excellent writing, verbal, and interpersonal communication skills with maturity and confidence in working with colleagues at all levels.
3. Experience pitching press, generate offers and facilitate requests.
4. Has ability to mentor and teach junior team members.
5. Possesses strong presentation skills, both oral and written.
6. Well-organized, with strong relationship building, excellent collaborator and time management skills.
7. Ability to balance numerous projects simultaneously, prioritize deadlines and be effective in a fast-paced environment.
8. Strong problem-solving skills and attention to detail.

Preferred Qualifications:

1. Has solid entertainment press relationships with theatrical and at-home viewing experience a plus.