Audience and Insights Analyst Job at Publicis Groupe in New York

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

This role puts you at the heart of an innovative way of working within Publicis Groupe, on a fast-paced account where no day is the same. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that supports a major electronics account. This team brings together the best of Starcom, Digitas, Razorfish subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require a fast thinking, highly collaborative, positive energy but will be very rewarding for the right person.

The Analyst role helps support media strategy, audience activation, consumer research, competitive intelligence and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices. The Analyst role is expected to be a creative thinker, a hand-raiser and problem solver, always in search of both the numbers and the ‘why’ behind the numbers.

Responsibilities

• Audience Strategy and Management: Contribute to integration of audience research and activation for end-to-end audience approach

• Develop target audience profiles using mix of syndicated and client data to craft holistic audience strategy grounded in business objectives

• Translates market research into addressable targeting signals and strategies for campaigns

• Builds expertise first, second, and third party data activation for consumer targeting

• Vendor management and discovery to identify new targeting solutions

• Constantly stays informed on evolving media landscape, including research and emerging trends to provide insight to both internal and client teams

• Business Planning: Supports broader business initiatives by providing insight into industry and category intel that impacts our line of work

• Assist in providing always-on competitive analysis, including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activity, industry, business and product news

• Campaign Reporting: Supports the performance analytics team in ingesting and summarizing key media performance findings and optimizations

• Support measurement and analytics workstreams including coordinating landscape context to inform media performance

• Assists performance analytics team in ingesting campaign lift study reporting

• Assists in attitudinal lift survey development, measuring media’s impact on key KPIs

• Thought Leadership: Contributes to broader team initiatives in staying on the cusp of innovation

• Manage research vendor exploration in efforts of expanding current data providers by coordinating meetings and vetting capabilities

• Constantly stays informed on evolving media landscape, including research and emerging trends to provide insight to both media planning teams and clients

Qualifications

• Communication: Acts as support for all deliverables, enabled by continuous and proactive communication with internal team and active listenership among all meetings

• Strategic Thinking: ability to connect the dots to long-term goals and objectives by recognizing important client and business needs

• Problem Solving: Considers relevant information and options before making decisions within a defined responsibility

• Self-Autonomy and Proactivity: Ability to initiate workstreams independently, once prompted by team or manager

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree in advertising, business, psychology, statistics, marketing, or similar discipline preferred or 1-2 years working in an agency environment

• Requires excellent organization and communication skills, both written and verbal

• Ability to work both independently and collaboratively

• Familiarity with syndicated and customer data sources

• Demonstrate critical thinking and problem solving abilities

• Self-motivated, willing and able to learn in a fast-paced environment

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $54,910 - $83,145 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/31/25.

All your information will be kept confidential according to EEO guidelines.