CoNetrix
Description
The Marketing Manager will be responsible for developing and executing marketing initiatives that drive demand, support sales efforts, and strengthen our brand positioning. This role requires a strategic thinker with hands-on experience in content marketing, demand generation, digital marketing, creative design, and campaign execution. The ideal candidate will have B2B marketing experience, and experience in leading small team.
Tasks & Responsibilities
• Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Create and manage multi-channel marketing campaigns, including email, digital advertising, content marketing, social media, and events.
• Oversee and work with content writers to develop marketing content, including blog posts, whitepapers, case studies, and video scripts, ensuring alignment with brand messaging and industry trends.
• Collaborate with the sales team to develop marketing materials, sales enablement content, and targeted campaigns that support lead conversion.
• Plan and execute webinars, industry events, and conference sponsorships to enhance brand visibility and generate leads.
• Analyze marketing performance data, providing insights and recommendations to optimize campaigns and improve ROI.
• Manage relationships with external vendors, associations, and media partners as needed.
• Stay informed on industry trends, competitors, and best practices to continuously refine marketing strategies.
Qualifications & Skills
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, preferably in SaaS, information security, or technology sectors.
• Strong understanding of digital marketing, content strategy, lead generation, and sales enablement.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM tools.
• Proficiency in SEO, PPC, email marketing, and social media marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials.
• Data-driven mindset with experience in marketing analytics and reporting.
• Ability to manage multiple campaigns or projects, meet deadlines, and work collaboratively across teams.
Sound Interesting?
If so, we are looking for people who will enjoy and enrich our company culture. These individuals exhibit character and professional traits such as:
• You are conscientious, honest, and trustworthy. In a word you are a person of integrity.
• You feel a sense of accomplishment when you help other people solve their problems and achieve their goals.
• You are good at listening, speaking, and writing. Accurate and effective communication is a top priority for you especially when it comes to project or campaign management.
• You appreciate the benefits of working in a team environment.
• You are innately curious and are constantly looking to learn how or why things work the way they do.
• You are a self-starter, taking responsibility for your own work and education.
Does this sound like you? If so, please Apply Now. We look forward to hearing from you.
About CoNetrix
CoNetrix, LLC is a family of technology companies. CoNetrix Technology offers managed IT services as well as a suite of secure cloud computing offerings called Aspire. CoNetrix Security provides cybersecurity testing, IT audits, and information security consulting. Tandem Security & Compliance Software® is online software helping organizations comply with information security requirements and regulations. AccountingWare® offers a suite of accounting software (ERP) modules to companies throughout the United States and Canada.
The Marketing Manager will be responsible for developing and executing marketing initiatives that drive demand, support sales efforts, and strengthen our brand positioning. This role requires a strategic thinker with hands-on experience in content marketing, demand generation, digital marketing, creative design, and campaign execution. The ideal candidate will have B2B marketing experience, and experience in leading small team.
Tasks & Responsibilities
• Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Create and manage multi-channel marketing campaigns, including email, digital advertising, content marketing, social media, and events.
• Oversee and work with content writers to develop marketing content, including blog posts, whitepapers, case studies, and video scripts, ensuring alignment with brand messaging and industry trends.
• Collaborate with the sales team to develop marketing materials, sales enablement content, and targeted campaigns that support lead conversion.
• Plan and execute webinars, industry events, and conference sponsorships to enhance brand visibility and generate leads.
• Analyze marketing performance data, providing insights and recommendations to optimize campaigns and improve ROI.
• Manage relationships with external vendors, associations, and media partners as needed.
• Stay informed on industry trends, competitors, and best practices to continuously refine marketing strategies.
Qualifications & Skills
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, preferably in SaaS, information security, or technology sectors.
• Strong understanding of digital marketing, content strategy, lead generation, and sales enablement.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM tools.
• Proficiency in SEO, PPC, email marketing, and social media marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials.
• Data-driven mindset with experience in marketing analytics and reporting.
• Ability to manage multiple campaigns or projects, meet deadlines, and work collaboratively across teams.
Sound Interesting?
If so, we are looking for people who will enjoy and enrich our company culture. These individuals exhibit character and professional traits such as:
• You are conscientious, honest, and trustworthy. In a word you are a person of integrity.
• You feel a sense of accomplishment when you help other people solve their problems and achieve their goals.
• You are good at listening, speaking, and writing. Accurate and effective communication is a top priority for you especially when it comes to project or campaign management.
• You appreciate the benefits of working in a team environment.
• You are innately curious and are constantly looking to learn how or why things work the way they do.
• You are a self-starter, taking responsibility for your own work and education.
Does this sound like you? If so, please Apply Now. We look forward to hearing from you.
About CoNetrix
CoNetrix, LLC is a family of technology companies. CoNetrix Technology offers managed IT services as well as a suite of secure cloud computing offerings called Aspire. CoNetrix Security provides cybersecurity testing, IT audits, and information security consulting. Tandem Security & Compliance Software® is online software helping organizations comply with information security requirements and regulations. AccountingWare® offers a suite of accounting software (ERP) modules to companies throughout the United States and Canada.