Century Communities
Century Communities is hiring: Marketing Manager in Greenwood Village
Century Communities, Greenwood Village, CO, United States
Description
Position at Century Communities
What You'll Do:
The Marketing Manager partners with the Corporate Marketing team to develop and launch community-specific marketing plans to create actionable and effective product positioning. This position is responsible for the creation and execution of marketing strategies to drive engagement and sales at on-site communities.
Your Key Responsibilities Include:
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that's you-if you're a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level-then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, with a focus on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities and benefits to build successful and rewarding careers.
Compensation:
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $75,000 - $90,000 with the potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
#LI-LR1
#LI-HYBRID
Position at Century Communities
What You'll Do:
The Marketing Manager partners with the Corporate Marketing team to develop and launch community-specific marketing plans to create actionable and effective product positioning. This position is responsible for the creation and execution of marketing strategies to drive engagement and sales at on-site communities.
Your Key Responsibilities Include:
- Implement the annual multi-channel marketing plan, budget, and execution schedule for the plan.
- Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
- Manage marketing collateral requests from the on-site sales team.
- Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
- Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
- Send targeted eblasts through LassoCRM and MailChimp and oversee list management.
- Create promotional landing pages and maintain the Division's presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions, and promotional messaging.
- Work closely with the Corporate Marketing team to develop and launch community-specific marketing plans, as well as create actionable and effective product positioning.
- Collaborate with your Corporate Marketing Account Managers to request and review all marketing to ensure deliverables and scheduling objectives are met.
- Enhance the Division's footprint on Google in partnership with Corporate Marketing's in-house digital marketing team.
- Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
- Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window. Evaluate signage, flag, and sales office conditions.
- Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
- Support the planning and executing of special events, including new community grand openings, re-launch events, and Realtor events.
- Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
- Conduct market analysis and monitor competitive activity for new and existing communities.
- Attend industry-specific events, expos, etc. Attend new community grand openings and events.
- Perform other duties as needed or assigned.
- The ability to operate in a high-energy, high-intensity, and rapidly evolving environment.
- Previous residential homebuilding Marketing experienceis strongly preferred.
- Knowledge of sales and marketing concepts.
- Has prior experience working with a corporate marketing team is a plus.
- Strong verbal and written communication skills.
- Data-driven with strong analytical skills.
- Up to date with the latest trends and best practices in online marketing and measurement
- Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, and supervisory personnel.
- Excellent organizational skills and detail-oriented.
- Bachelor's degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
- 5+ years of marketing experience.
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that's you-if you're a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level-then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, with a focus on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities and benefits to build successful and rewarding careers.
Compensation:
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $75,000 - $90,000 with the potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
#LI-LR1
#LI-HYBRID