Central Amusement International Inc. is hiring: Marketing Manager in Brooklyn

Immediate Opening at Luna Park in Coney Island This is a permanent position

Ready to Shape History and Market NYC’s Most Iconic Destination for Fun?

Luna Park in Coney Island is seeking a dynamic, creative, and data-driven Marketing Manager to lead innovative marketing strategies that elevate brand awareness, drive guest engagement, and fuel attendance growth.

As the Marketing Manager, you will be responsible for brand storytelling, content strategy, campaign execution, digital and traditional advertising, audience development, public relations, event marketing, and performance reporting. You will blend creativity with analytics to craft marketing strategies that deliver both immediate impact and long-term success.

This role is perfect for someone who is passionate about experiential marketing, thrives in a fast-paced environment, and understands how to connect with diverse audiences. As a key player in our team, you will be the strongest advocate for Luna Park’s iconic legacy while shaping its future.

Why Join Us?

Luna Park is more than just a workplace; it’s a communitywhere passion meets purpose. As part of Central Amusement International (CAI) and the global Zamperla Group, you’ll be working with a world-class team dedicated to creatingmagical moments for millions of visitors each year. This is your chance to grow professionally while contributing to a legacy of joy, innovation, and excellence.

The Company:

Central Amusement International Inc. (CAI), a leading amusement park development and management company based in New York City, is part of the renowned Zamperla Group, the global leader in manufacturing amusement rides. CAI proudly operates Luna Park in Coney Island, the birthplace of the amusement industry, as well as Victorian Gardens at Wollman Rink in Central Park.

Key Responsibilities:

• Strengthen and grow brand recognition through strategic marketing initiatives.
• Plan and implement marketing strategies to increase attendance and guest engagement.
• Lead and manage the Marketing Department team, ensuring clear communication and collaboration.
• Oversee marketing labor and expense budgets, optimizing resources for maximum impact.
• Develop, plan, and execute events and programming to enhance the guest experience.
• Manage all in-park public communications, ensuring consistency and alignment with brand messaging.
• Oversee the production and distribution of all outgoing marketing materials.
• Plan and execute media buying strategies to maximize advertising effectiveness.
• Maintain and ensure the integrity of marketing data across all digital platforms.
• Coordinate public relations efforts in collaboration with an external PR agency.
• Work with an external creative agency to develop and launch compelling advertising campaigns.
• Strategize, launch, and optimize search, social media, display, and retargeting advertising campaigns.
• Ensure customer service communications follow best practices and enhance guest satisfaction.
• Analyze and report on the effectiveness of marketing campaigns, measuring performance against key objectives and metrics.
• Supervise on-site photo and film projects to capture and promote Luna Park’s brand experience.
• Evaluate sponsorship requests and oversee donation efforts to align with company goals.
• Collaborate with the Sales Department to support promotions, partnerships, and revenue growth.
• Partner with the Food & Beverage Department to promote product offerings and events.
• Research and implement innovative, effective, and efficient marketing solutions.
• Stay up to date with industry trends by participating in conferences and educational opportunities.
• Assist in all other critical marketing-related needs, including promotions, events, and company-wide initiatives.

Qualifications:

• Must be eligible to work in the U.S.
• Bachelor’s degree in Marketing, Communications, or Advertising.
• Minimum 5 years of experience as a Marketing Manager, specifically in a managerial role.
• Strong executive presence when collaborating and communicating with all levels of the team, including the President, CEO, and outside vendors.
• Experience with integrated marketing sales and copy editing.
• Proficiency in Microsoft Office, Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO.
• Ability to work a flexible schedule, including weekends, early and late hours, and holidays as needed due to the nature of the amusement park business.

Competencies:

• Strong written and verbal communication skills.
• Leadership and team management skills
• Project and budget management skills
• Integrity of work and respect for the team.
• Enthusiasm, energy, creativity, and a positive attitude.