EnterGain is hiring: Marketing Director in Los Angeles

The Company

The Company has retained EnterGain to manage a confidential recruiting process on its behalf. Our client is an LA-based, PE-backed music company, led by an executive with a track record as both an entrepreneur and a creator. The company has taken an innovative approach to music publishing, recorded rights and ancillary rights. The Company brings a one-of-a-kind, creator-first, creator-led, growth strategy to catalog and frontline. The Company amassed a highly curated catalog of over 15,000 copyrights and master recordings, and has signed a dynamic roster of songwriters, producers and recording artists.

Position Summary

The newly created Director Marketing role is responsible for ideation and execution of marketing campaigns. From campaign conceptualization to hands-on content creation, analytics and marketing project management, the Director Marketing raises visibility for, engagement around and consumption of the Company’s catalog and front-line songs and recordings across genres and eras. Ideal candidates are creative and analytical with the ability to create and run data-informed, innovative campaigns that capture and define cultural moments and propel songs, recordings and writer and artist careers. The Director Marketing will work through multiple channels including streaming, social media and sync, while intersecting with adjacent areas of popular culture including live entertainment, television, film, brands, influencers, short form content and more. Ideal candidates will be especially adept at marketing music using influencer, user generated and short form social media channels.

The role is full-time, with 4 days in the office and 1 day optional to work from home. The office is located in Silverlake, CA.

Specific Responsibilities

• Actively maintain a comprehensive understanding of the Company’s catalog and roster, and continually plan for strategic marketing initiatives and be prepared to seize cultural moments as they arise
• Generate a high volume of novel marketing ideas, brainstorm with colleagues, and choose and test concepts that best re-engage current fans and connect to new audiences
• Conduct analysis of streaming, social media, consumer, and other trends that inform effective campaign planning that amplifies songs and recordings
• Develop multi-channel marketing campaigns, including budgets and measurable social media engagement, streaming consumption and vinyl sales targets
• Apply label frontline marketing techniques to song catalogs, such anchoring around anniversaries, reissues, vinyl, soundtracks, etc., and seek out and collaborate with external label counterparts when marketing songs
• Build relationships with influencers to create and manage campaigns for short form video platforms such as TikTok, Instagram, and YouTube
• Use streaming data from DSPs, such as Spotify, Apple Music, and TIDAL to leverage catalog for potential partnerships
• Connect with and be a good neighbor to outside co-copyright holders (labels and publishers), distributors and others and coordinate marketing campaigns and piggyback on one another’s marketing activities
• Build relationships with producers, artists and artists managers to drive covers of songs in catalog
• Identify, engage, and manage influencer partnerships, negotiating terms, setting project roadmaps and ensuring clear expectations and deliverables
• Collaborate cross functionally to rollout marketing plans and campaigns, monitor their effectiveness, and make informed pivots along the way
• Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing
• Adapt to evolution in role, required tasks, evolving marketing channels and strategies as business or market conditions dictate.

Qualifications

• 6 or more years of experience in marketing in the music industry, with a recent emphasis on digital marketing including social media, influencer and short form marketing
• Strong understanding of digital and paid and earned social strategies, with a data-driven approach to decision-making
• Prolific ideation skills and killer instincts for marketing ideas and concepts
• Contagious energy and infectious creative, tempered with strong listening and collaboration skills
• Track record of being able to quickly pivot from ideation to planning to execution in a timely, resourceful manner
• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously
• Hands-on execution skills, with a passion for wearing a lot of hats
• Existing network of social media influencers and content creators and a demonstrated ability to seek out new partners as specific needs arise
• Strong communication and collaboration skills
• Negotiation skills, with experience managing contracts and budgets
• Analytical mindset, with proficiency in tracking and reporting campaign performance metrics
• Highest degree of work ethic and integrity, with the ability to take initiative and work in an entrepreneurial environment
• Passion for the Company’s catalog, roster and philosophy, with a desire to transform traditional notions of music marketing, especially as it relates to marketing song catalogs.

Compensation

Competitive salary, incentive and benefits will be offered, commensurate with the role and the final hire’s experience. Depending on the knowledge, skills, abilities, experience, education, network and location of the final hire, the base salary is anticipated at an annual rate in the range of $100K to $125K.

Contact

EnterGain is the exclusive recruiter on this role. Interested, qualified candidates are encouraged to apply via this link.

Equal Opportunity & DEI

The Company is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law. Further, the company strives to create a diverse, welcoming, equitable and inclusive environment for all applicants, employees and partners.

Disclaimer

The job description above is intended to set forth the general nature of the work that will be expected of the person who takes on this role. The job description is not, however, meant to be construed as an exhaustive list of all the duties and responsibilities required for this role. From time to time, all colleagues may be required to perform duties outside their normal responsibilities as needed, and the priorities within each role evolve over time based on the needs of the business.