Paid Media Supervisor Job at Deerfield Group in Conshohocken

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients – whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are built to serve and designed to deliver.

Position Summary

The Supervisor, Media Platforms will support the planning and execution of pharma specific paid media campaigns across Search, Social, and Programmatic channels. This role requires a strong understanding of digital media platforms, including Meta, LinkedIn, Reddit, Snap, TikTok, X (formerly Twitter), and other emerging social networks. Additionally, the role involves managing search engine marketing and paid search campaigns, as well as evaluating Demand-Side Platforms (DSPs) for programmatic media buying.

The Supervisor will play a key role in shaping media strategies, optimizing campaign performance, and ensuring seamless execution. They will also help guide junior team members, collaborate with internal teams, and work closely with clients to achieve successful media outcomes.

Key Responsibilities

Technical Expertise

• Support the development and execution of multi-channel media campaigns, with a focus on Search, Social, and Programmatic media
• Apply strong knowledge of social platforms such as Meta, LinkedIn, Reddit, Snap, TikTok and X to optimize campaign performance
• Manage search engine marketing and paid search efforts to drive measurable results
• Assist in evaluating and recommending DSPs for programmatic media buying based on client needs
• Help oversee the integration of ad-serving technologies and media management platforms to ensure smooth execution and accurate tracking
• Stay up to date on emerging digital media trends and platforms to enhance campaign effectiveness and drive innovation

Client Centric

• Support the team in developing media strategies that align with clients’ business goals, ensuring data-driven and actionable plans
• Provide guidance to clients on optimizing their digital media investments across Search, Social, and Programmatic channels
• Help build and maintain client relationships, acting as a key resource in navigating digital media opportunities and challenges

Team Leadership

• Mentor and develop a team of planners and buyers/traders, fostering a culture of excellence and continuous learning
• Provide strategic guidance and support to team members, enabling them to tackle complex media planning challenges with confidence
• Oversee the performance management of direct reports, ensuring alignment with the company's objectives and fostering professional growth

Communication

• Engage actively with clients and media partners, ensuring clear communication of project status and objectives
• Provide counsel and promptly respond to feedback, demonstrating proactive leadership and commitment to client satisfaction
• Cultivate strong relationships based on trust and respect, essential for long-term partnerships.
• Build rapport with media partners to advance clients' business interests strategically
• Develop client and partner management skills, enhancing communication and strategic alignment
• Ensure organization and responsiveness to drive client satisfaction and uphold the agency's reputation
• Guide the team towards achieving business objectives through strategic communication and proactive management

Collaboration

• Collaborate with internal departments to achieve shared goals
• Demonstrate exceptional written communication in client interactions
• Utilize effective listening skills to address issues and seize growth opportunities
• Build strong, cohesive teams with clients, media partners, and internal departments
• Take ownership of responsibilities, ensuring alignment with team and agency objectives
• Commit to delivering on timelines and provide transparent updates
• Establish clear communication channels to foster trust and alignment
• Foster cross-functional collaboration and synergy with internal departments
• Provide leadership and management, coaching team members for performance and development
• Lead new-hire training to enhance team expertise
• Deliver media training to improve planning and execution, and present compellingly to stakeholders

Qualifications

• Bachelor's Degree in relevant field
• 3+ years advertising experience
• Media experience required
• Extensive online media experience required
• 2+ years management experience preferred
• Platform Media (Search, Social, and Programmatic) experience required
• Pharma Industry experience required

Required Skills

• Demonstrates a distinguished track record of steering teams to success through mentorship and development initiatives, while orchestrating high-impact projects that drive organizational growth and innovation
• Extensive experience in Search, Social, and Programmatic media planning and buying
• Possesses in-depth knowledge of leading ad serving technologies and industry-standard platforms, ensuring seamless campaign execution and performance optimization
• Exhibits robust analytical skills, adept at discerning the effectiveness of media tools and technologies utilized by the media team, identifying areas for improvement and innovation to elevate agency's capabilities and market presence
• Mastery knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) required. Strong proficiency and the ability to provide coaching and management of junior team members managing media planning / buying end-to-end across several clients. Strong financial acumen required.
• Knowledge of: DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platforms
• Expert knowledge of applications: Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google Docs

Preferred Experience

• Platform Proficiency: The Trade Desk, DV360, Amazon DSP, MediaMath, Xandr, Yahoo DSP, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snap Ads, Google Ads, Microsoft Ads
• Audience Targeting & Data Management: First-party & third-party data, CRM integrations (Salesforce, HubSpot), Lookalike & Retargeting Audiences, DMPs, contextual targeting
• Bid Management & Optimization: Real-time bidding (RTB), dynamic CPM, CPC, CPA strategies, pacing & budget control, automated bidding tools
• Ad Verification & Brand Safety: Tools like IAS, DoubleVerify, MOAT, ad fraud prevention, viewability tracking
• Creative & Ad Formats: Display, native, video, CTV, audio, dynamic creative optimization (DCO), responsive search ads (RSAs)
• Tracking & Analytics: Google Analytics, Adobe Analytics, platform-specific reporting, UTM tagging, conversion tracking (Google Tag Manager, Meta Pixel)
• Scripting & Automation: Basic SQL, Python, JavaScript for data analysis, bulk optimizations, API integrations for reporting
• Search & Social-Specific Skills: Keyword research, match types, ad copy testing (Google Ads, Bing Ads), A/B testing, Shopping Ads, Performance Max campaigns
• Emerging Tech & Trends: AI-driven bidding, privacy-first targeting (Google Privacy Sandbox, iOS ATT), cookie-less solutions, machine learning-based optimizations

At Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.