NTT DATA Group Corporation
Job Description:
Key Responsibilities:
Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms.
Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.
Skills and Qualifications:
8+ years of marketing automation experience, focusing on Adobe Marketo Engage.
Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work.
Adobe Certified Professional - Marketo Engage required.
Preferred Qualifications:
Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies.
Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.
Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.
About NTT DATA:
NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com
Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting hourly range for this remote role is (Hourly Rate $65.00/Hour to $72.00/Hour). This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on several factors, including the candidate's actual work location, relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance.
NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.
Key Responsibilities:
Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms.
Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.
Skills and Qualifications:
8+ years of marketing automation experience, focusing on Adobe Marketo Engage.
Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work.
Adobe Certified Professional - Marketo Engage required.
Preferred Qualifications:
Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies.
Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.
Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.
About NTT DATA:
NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com
Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting hourly range for this remote role is (Hourly Rate $65.00/Hour to $72.00/Hour). This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on several factors, including the candidate's actual work location, relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance.
NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.