Vice President of Digital Media

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.

The Vice President of Digital Media will lead and scale our digital marketing efforts across paid search, paid social, SEO, email, programmatic display and analytics. This role will drive customer acquisition, brand visibility and revenue growth by leveraging cutting-edge digital strategies and data-driven decision making for our store locations.

Duties and Responsibilities

Digital Strategy & Execution

• Develop & execute a full-funnel digital marketing strategy, integrating paid search, paid social, SEO, email, and programmatic display.
• Partner with the Innovation team and champion an audience-first approach, leveraging identity resolution, first-party data, and personalization to enhance targeting and engagement.
• Oversee multi-channel campaign optimization, ensuring seamless integration across all digital touchpoints.

Data, Analytics & Testing

• Partner with the Innovation team to create a structured A/B and multivariate testing framework to continuously optimize creative, messaging, and targeting strategies.
• Lead with an agile marketing approach, ensuring rapid iteration and testing with a focus on statistical significance and measurable impact.
• Leverage analytics & attribution modeling to drive data-backed decision-making, optimize spend, and measure ROI.
• Utilize tools like Google Analytics, and data visualization platforms like PowerBI to track performance and provide insights.

Customer-Centric Marketing & Personalization

• Collaborate with the Innovation Team to drive advanced audience segmentation, develop predictive modeling and personalization strategies to improve conversion rates and customer lifetime value.
• Lead efforts in identity resolution, ensuring a unified, privacy-compliant customer view across all digital interactions.

Leadership & Collaboration

• Lead, mentor, and scale a high-performing digital marketing team focused on growth, innovation, and measurable success.
• Foster cross-functional collaboration with product, operations, IT, creative and innovation team to align marketing initiatives with business goals.
• Stay ahead of emerging marketing technologies, trends, and regulatory changes (e.g., cookie deprecation, privacy compliance).

Budget & Performance Optimization

• Manage and optimize a multi-million-dollar digital marketing budget, ensuring efficiency and maximum ROI.
• Implement incrementality testing and lift studies to validate marketing impact and refine attribution models.
• Drive continuous performance improvements through data-driven decision-making and automation.

Qualifications

• 10+ years of experience in digital media/marketing, with at least 5 years in a leadership role.
• Deep expertise in Google Ads, Bing Ads, and Meta (Facebook & Instagram) advertising.
• Proven success in SEO, email marketing, programmatic display, and analytics.
• Strong background in A/B testing, personalization, and agile marketing methodologies.
• Experience with identity resolution, customer segmentation, and first-party data strategies.
• Highly analytical with experience in Google Analytics, Adobe Analytics, and data visualization tools.
• Hands-on experience managing large-scale budgets and optimizing marketing spend for performance.
• Strong leadership, communication, and cross-functional collaboration skills.
• Bachelor's degree in marketing, business, or a related field (MBA preferred, not required).

SROA Offers:

• Competitive pay with bonus potential
• UKG Wallet - on-demand pay option
• 100% paid medical coverage options for employee-only
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO), increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Short-Term Disability coverage
• Long-Term Disability (LTD) coverage for added peace of mind
• Pet insurance - because your pets are family too
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential and excel in your career
• A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.