Culver Careers (CulverCareers.com)
Director Product Marketing B2B Channel
Culver Careers (CulverCareers.com), Kalamazoo, Michigan, United States
About the Company
- $1B International technology manufacture. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products. About the Role
- Director/Sr.Product Marketing Manager- Business Networking /Physical Security products Responsibilities
- Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. Execute the Go-To-Market launches for new solutions, products and feature releases. Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.
Qualifications
- BA/BS degree in marketing, network engineer, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management. 8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry. Extensive experience and understanding of business networking hardware industry and /or Physical Security. Other industries/Products Wireless Wifi, Video /Key less Access, VOIP, IT related industry for unify communications. Must have expereince with vetical Markets B2B SMB, Hospitality, Education, Multi-Dwelling units, Internet Service Provider and Enterprise level clients Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits. Required Skills
-Product marketing expereince in networking hardware infrastructure and/or physical security products. Preferred Skills
-Marketing to B2B and Channel Partners, VAR, MSP,
Pay range and compensation package
- Salary range: $130,000 - $210,000 + Bonus+ Excellent Paid Benefits Equal Opportunity Statement
-We have invested almost 1 B in building a global Reasearch & Developemnt product center in California. Unlimited career and growth opportunity.
Recruiter Nadine Reedus Sr. Director Recruiting Culver Careers Top 1% of Recruiters – North America
- $1B International technology manufacture. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products. About the Role
- Director/Sr.Product Marketing Manager- Business Networking /Physical Security products Responsibilities
- Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. Execute the Go-To-Market launches for new solutions, products and feature releases. Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.
Qualifications
- BA/BS degree in marketing, network engineer, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management. 8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry. Extensive experience and understanding of business networking hardware industry and /or Physical Security. Other industries/Products Wireless Wifi, Video /Key less Access, VOIP, IT related industry for unify communications. Must have expereince with vetical Markets B2B SMB, Hospitality, Education, Multi-Dwelling units, Internet Service Provider and Enterprise level clients Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits. Required Skills
-Product marketing expereince in networking hardware infrastructure and/or physical security products. Preferred Skills
-Marketing to B2B and Channel Partners, VAR, MSP,
Pay range and compensation package
- Salary range: $130,000 - $210,000 + Bonus+ Excellent Paid Benefits Equal Opportunity Statement
-We have invested almost 1 B in building a global Reasearch & Developemnt product center in California. Unlimited career and growth opportunity.
Recruiter Nadine Reedus Sr. Director Recruiting Culver Careers Top 1% of Recruiters – North America