American Heart Association
Sr. Director, Product Marketing
American Heart Association, Dallas, Texas, United States, 75215
Overview
If your skills, experience, and qualifications match those in this job overview, do not delay your application. Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a
Sr. Director Product Marketing
in our
Emergency Cardiovascular Care (ECC)
department based out of our
National Center
office in
Dallas, TX!
This position can be home based. We are on a mission to empower and enable laypeople to act and increase survival when emergencies happen; you are a change agent in this work. Working closely with the National VP of Sales & Marketing, lead design, implementation and reimagination of the American Heart Association’s lay-responder product portfolio and overarching strategy to double the survival from out of hospital cardiac arrest by 2030 through increasing layperson (bystander) response. The expectation of this exciting role is to guide product development, build seamless go-to-market plans, and direct corresponding marketing campaigns across an array of products to the corporate and community markets. Leading an internal team, you will substantially grow the portfolio’s market share and reinforce our brand position as the premier quality training solution in-market. Collaborate across key internal teams and external partners to develop and execute impactful end-to-end multi-channel marketing campaigns to our B2B Training Network. The right leader will have a knack for balancing the cache of established legacy products and brand equity with new market disruptors and product innovation. Responsibilities Responsible for marketing strategic plan to achieve $50M annual revenue goal via product sales and royalties. Coordinates with National and Regional Corporate Relations and Mission Advancement to support CPR sponsorships, increase sponsor engagement and training outcomes. Create a meaningful portfolio strategy to drive lay-responder training to result in an increase in layperson response on OHCA. Manages supporting Marketing budget. Develop and execute multichannel campaigns, including: email campaigns, paid media, alliances, earned placement, print, owned Social, events (including tradeshows and community/alliance activations), B2B Training Network, and via AHA’s internal Regional stakeholder/grassroots network. Build and modify strategies with data-backed decisions: leads market research & insights activities, analyzes dashboards that include sales, engagement and impact analytics. Work collaboratively with counterpart who leads Healthcare training portfolio to strengthen AHA ECC brand position in market and training network loyalty. Work collaboratively with eCommerce and Digital Product lead and business technology partners to drive product sales, strengthen SEO and improve user experience across platforms. Serve as accountable business owner of products within the Health & Safety portfolio; direct strategic plan/vision for products aligned with AHA business goals and market needs; participate in product development to design and produce aligned products. Participate in Nation of Lifesavers team(s) to integrate resuscitation training and HBS business priorities in this Association-wide strategic campaign. Coordinates mission-based campaigns and tent-pole days with national Communications team (World Restart a Heart Day, CPR and AED Awareness Week, etc.). Consults with Advocacy and International teams. Integrate equity and advocacy into all that we do. Qualifications Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management. Five (5) years of experience managing marketing programs involving integrated marketing and communications. Five (5) years of project management experience, including managing multiple projects concurrently. Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability to overcome obstacles to deliver on deadline. Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills. Strong background in digital asset production and creative process. Proven track record of developing and executing integrated marketing campaigns to address business needs and success in owning end-to-end marketing plans (development - implementation), including digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media. Demonstrated success in CRM platforms, including email & direct marketing experience. Preferred experience with Salesforce, Canva, Ceros, and Brand folder. Experience with eCommerce marketing a plus. Experience and curiosity about understanding social determinants of health equity, and a proven dedication to advancing health equity. Ability to travel up to 25% locally and overnight. The expected pay range will be $125,000 to $155,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
#J-18808-Ljbffr
If your skills, experience, and qualifications match those in this job overview, do not delay your application. Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a
Sr. Director Product Marketing
in our
Emergency Cardiovascular Care (ECC)
department based out of our
National Center
office in
Dallas, TX!
This position can be home based. We are on a mission to empower and enable laypeople to act and increase survival when emergencies happen; you are a change agent in this work. Working closely with the National VP of Sales & Marketing, lead design, implementation and reimagination of the American Heart Association’s lay-responder product portfolio and overarching strategy to double the survival from out of hospital cardiac arrest by 2030 through increasing layperson (bystander) response. The expectation of this exciting role is to guide product development, build seamless go-to-market plans, and direct corresponding marketing campaigns across an array of products to the corporate and community markets. Leading an internal team, you will substantially grow the portfolio’s market share and reinforce our brand position as the premier quality training solution in-market. Collaborate across key internal teams and external partners to develop and execute impactful end-to-end multi-channel marketing campaigns to our B2B Training Network. The right leader will have a knack for balancing the cache of established legacy products and brand equity with new market disruptors and product innovation. Responsibilities Responsible for marketing strategic plan to achieve $50M annual revenue goal via product sales and royalties. Coordinates with National and Regional Corporate Relations and Mission Advancement to support CPR sponsorships, increase sponsor engagement and training outcomes. Create a meaningful portfolio strategy to drive lay-responder training to result in an increase in layperson response on OHCA. Manages supporting Marketing budget. Develop and execute multichannel campaigns, including: email campaigns, paid media, alliances, earned placement, print, owned Social, events (including tradeshows and community/alliance activations), B2B Training Network, and via AHA’s internal Regional stakeholder/grassroots network. Build and modify strategies with data-backed decisions: leads market research & insights activities, analyzes dashboards that include sales, engagement and impact analytics. Work collaboratively with counterpart who leads Healthcare training portfolio to strengthen AHA ECC brand position in market and training network loyalty. Work collaboratively with eCommerce and Digital Product lead and business technology partners to drive product sales, strengthen SEO and improve user experience across platforms. Serve as accountable business owner of products within the Health & Safety portfolio; direct strategic plan/vision for products aligned with AHA business goals and market needs; participate in product development to design and produce aligned products. Participate in Nation of Lifesavers team(s) to integrate resuscitation training and HBS business priorities in this Association-wide strategic campaign. Coordinates mission-based campaigns and tent-pole days with national Communications team (World Restart a Heart Day, CPR and AED Awareness Week, etc.). Consults with Advocacy and International teams. Integrate equity and advocacy into all that we do. Qualifications Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management. Five (5) years of experience managing marketing programs involving integrated marketing and communications. Five (5) years of project management experience, including managing multiple projects concurrently. Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability to overcome obstacles to deliver on deadline. Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills. Strong background in digital asset production and creative process. Proven track record of developing and executing integrated marketing campaigns to address business needs and success in owning end-to-end marketing plans (development - implementation), including digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media. Demonstrated success in CRM platforms, including email & direct marketing experience. Preferred experience with Salesforce, Canva, Ceros, and Brand folder. Experience with eCommerce marketing a plus. Experience and curiosity about understanding social determinants of health equity, and a proven dedication to advancing health equity. Ability to travel up to 25% locally and overnight. The expected pay range will be $125,000 to $155,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
#J-18808-Ljbffr