Live Nation
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
We are seeking an experienced strategic Social Marketing leader for Live Nation Concerts. Passionate and motivated about Social in the entertainment space, you will set the Social Strategy and tone of voice for Live Nation global social feeds to grow and nurture audiences and deepen brand love for Live Nation in service to our artists. You will offer a unique mix of experience in Social creative, strategy and data driven insights to drive maximum fan engagement and positive sentiment. With bags of initiative, you are able to think on your feet and mobilize teams quickly to react to (endless!) social creative opportunities with our artists and shows. You will energetically lead and empower a team of internal and agency Social staff to deliver exceptional social storytelling at pace and scale, always tailored to each platform and fan behavior. You thrive in a fast paced environment, are adept at balancing multiple projects at once and comfortable collaborating with multiple stakeholders and personalities while remaining calm under pressure. A people person as much as a numbers person, you will earn trust from tour marketers and artist management teams across music and comedy to effectively sell in innovative social concepts and campaigns that promote their tours. As part of an integrated marketing team, having a robust understanding of the full marketing mix is a plus.
WHAT THIS ROLE WILL DO
STRATEGY & OPERATIONS
Steer the Live Nation Social strategy to drive growth and engagement across global feeds on TikTok, Instagram, Facebook, Twitter, YouTube, X and any other agreed digital outlets where music fans congregate online at scale.
Lead the paid boosting strategy, working alongside Creative, Paid Social, and Social Analytics teams to ensure key delivery goals are met.
Monitor and share evolving trends on all primary platforms and also research and educate on newer platforms including Twitch, Reddit, Discord, and others.
Crisis Management leadership in Social - In partnership with Corporate Comms team, reacting to issues such as ticketing and fan and artist safety on Social in a timely and responsible manner.
Oversee Community Management team and Customer Service operation, manage relationships internally (corporate comms, Ticketmaster) and external Social listening tools (Sprout, Listen First, Pulsar).
Lead teams to deliver Social reporting & insights. Set KPIs and metrics, adept at forming digestible performance summaries to share with wider business stakeholders.
Oversee distribution strategy and publishing calendars for all social platforms, and wider distribution networks across LN owned channels (website, app, syndication partnerships, PR, paid).
CREATIVE
In partnership with our Creative Director, ideate social-first creative and direct social internal staff and agencies to produce a high volume of groundbreaking content.
Oversee Social content capture on shoots / festivals / award ceremonies. Some evening and weekend work will be expected (with time off in lieu).
TEAM LEADERSHIP & COLLABORATION
Manage team of 7 social media managers, encouraging and empowering them to execute and manage their own project streams and supporting their career growth.
Work closely with Creative, Production, Post-Production & Influencer teams to optimize content distribution strategy across all platforms.
Maintain strong relationships with each major Social platform, partnering with them to innovate and explore beta test news and relevant product offerings.
WHAT THIS PERSON WILL BRING
10+ years of experience overseeing brand social media accounts and developing multi-channel content.
Deep understanding of all Social Media platforms, culture and fan behaviour (particularly in the music and comedy space) and experience using platform business and analytics backend accounts.
Established relationships with entertainment and/or music marketing teams within each social company.
Strong communication skills both verbal and written with attention to detail. Confident to present in large meetings to senior stakeholders.
Ability to multi-task and communicate effectively with different levels of the organization.
Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment.
Experience setting paid social strategies and boosting posts on social platforms.
Strong understanding of Social performance frameworks, setting benchmarks and KPIs across all platforms (existing and emerging).
Adept at using a number of social tech platforms and social listening tools to analyze artist and fan conversation on Social platforms, helping us daily to connect our artists with their fans e.g. Sprinklr, Spredfast, Sprout, Listen First, Later, Keyhole, Julius.
Relationships with influencers, influencer management companies, and agencies a plus.
Proficient in Microsoft Suite.
Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications a plus.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
WEALTH : 401(k) program with company match, stock reimbursement program.
FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
OTHERS : Volunteer time off, crowdfunding match.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
HIRING PRACTICES
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. ---------- The expected compensation for this position is: $144,000.00 USD - $180,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
#J-18808-Ljbffr
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. ---------- The expected compensation for this position is: $144,000.00 USD - $180,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
#J-18808-Ljbffr