Executive Director, Marketing and Communciations

The Opportunity

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. To build upon a record of success and support ambitious institutional goals, Southern Illinois University Edwardsville (SIUE) invites applications for the position of Executive Director of University Marketing and Communications. The Executive Director of University Marketing and Communications (UMC) will partner with the University’s leadership team to provide strategic and tactical counsel on matters involving the representation of the University to external and internal constituents. The successful candidate will lead a marketing and communication enterprise that is responsible for advancing the strategic communications and integrated marketing needs of the University. The next Executive Director will help shape and position the University for the future. The individual selected will be tasked with increasing the visibility of the University, enhancing the brand position, maximizing engagement via digital and print mediums, and continuing a brand evolution. The successful candidate will be prepared to advance an aggressive and innovative approach to university marketing and communications. The functional areas of responsibility include: Public Information and Media Relations, Executive Communications, Advertising, Marketing, Social Media, Photography, University Publications, Web Development, Graphic Design and Merchandise Licensing. Reporting directly to the Chancellor, the Executive Director of UMC is a member of the Chancellor’s Council, the University’s executive leadership team. The Executive Director is responsible for leading and managing a talented team to support the University’s strategic initiatives while responsible for a budget of approximately $3 million. Successful candidates will be prepared to: Lead a multifunctional team, while also supporting executive communications from the Chancellor; Leverage market research to foresee trends and to effectively drive institutional priorities; Aggressively pitch and land media coverage for SIUE leaders and scholars; Develop and build reputation and brand position among internal and external constituent groups; Increase institutional awareness and interest in SIUE, its programs, its distinguished faculty, research, beautiful campus, and facilities, evolving athletics programs, and other valuable assets; Coordinate and collaborate with other institutional departments to maximize effectiveness; Design and implement integrated marketing and communications campaigns to promote the university’s brand and programs. Qualifications Bachelor’s degree in marketing, communications, business, journalism, or a field related to the position required, advanced degree preferred; A minimum of seven (7) years of progressive responsibility and experience in marketing and communications fields, with experience in a higher education environment preferred; Ideal candidates will have demonstrated excellence leading innovation in the development and use of digital communications and marketing technologies; Proven experience engaging local, regional, and national media; A track record of successfully developing and leading a full-service communications organization that employs talented and client-oriented professional staff in a diverse environment; A persuasive communicator, with proficiency in communicating effectively with diverse audiences, through writing and speaking; Demonstrated experience managing crisis communication situations with positive results; Experience planning and managing significant budgets and resources. To Apply All applications, nominations, and inquiries are invited. Applications should include, as a single PDF file, a CV or resume, a letter of interest addressing the themes in this profile and complete contact information for five references. Applicants who feel their credentials and prior experience align with the listed qualifications are encouraged to apply. In the application or within the cover letter and resume clearly describe how your credentials and relevant work experience align with the specified requirements of the position. Applications must be submitted by the specified closing date no later than 11:59 p.m. CST. We value your interest and look forward to reviewing your application. For questions or more information, email: Andre Steiner (Manager - Talent Acquisition) at anstein@siue.edu

#J-18808-Ljbffr