TBWA\Chiat\Day
Lead Data Scientist, Marketing Analytics (Remote)
TBWA\Chiat\Day, Boston, Massachusetts, 02298
Lead Data Scientist, Marketing Analytics (Remote) ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. We are looking for a Lead Data Scientist to join our thriving Marketing Analytics team, where you'll unleash the power of data to fuel innovation and drive insights that inform our media mix and marketing spend strategy. Collaboration is at the heart of what we do, bridging Marketing, Analytics, Data/ML Engineering, and Product teams. Reporting to our Senior Manager, Marketing Analytics, you'll be the trusted partner of a skilled peer group, playing a pivotal role in finding viable solutions to complex data challenges that fortify our marketing and acquisition strategies. What You'll Do: Own Marketing Mix Modeling (MMM) and use advanced statistical techniques such as Bayesian and causal inference to analyze large datasets, extract meaningful insights, and provide actionable recommendations to marketing. Design and implement complex A/B testing frameworks to evaluate the impact that marketing spend has on new and existing customers. Develop predictive models to inform marketing budget spend and optimization, forecast new customers, guide intelligent campaign decisioning, better understand user behavior and estimate LTV to anticipate customer needs and contribute to our data-driven marketing strategy. Expose patterns across structured and unstructured data to identify business opportunities, working closely with business partners on problems that will materially benefit our customers and our results. Focus on end-to-end problem solving, serving as an advisor and mentor to other analysts and BI teams on complex problems that require statistics or Python. Proactively identify opportunities for the application of Advanced Analytics and Machine Learning across ezCater - serve as an advocate for continuous improvement across the analytics space. Contribute to ezCater’s culture of personal and professional growth by leading projects with multiple stakeholders and mentoring others in this valuable field. What You Have: 5 years experience in data science, statistics, computer science, or a related field, performing statistical modeling and quantitative and technical analysis, ideally with experience in marketplace or e-commerce environments. Proficiency in Python and SQL is required. Experience with media mix modeling required. Experience building multi regression models in a bayesian framework required. Experience with PyMC packages strongly preferred. Experience with complex experiment design and measuring performance of traditional and digital marketing campaigns is preferred. Experience working with common packages and knowledge of marketing data science / ML modeling techniques (ex. PyMC, Scikit-learn, K-Means, Decision Trees, Causal Impact, ARIMA(x), Gradient Boosting & Logistic Regression, Random Forest, etc.). Experience with both natural and controlled experiment design and a proven ability to solve and communicate complex problems using technical skills, business context, and creativity. Experience partnering with business teams on nimble and rapid model development. A proven ability to apply a scientific approach to building models, evaluating statistical outcomes and continuous improvement of your work. Demonstrated ability collaborating with cross-functional teams on nimble and rapid model development to define and address key business challenges. Self-directed and demonstrated ability to define, prioritize, and direct analytics initiatives is a must. Be able to own and deliver projects on time on our own. ezCater does not sponsor applicants for work visas or legal permanent residence. What You’ll Get from Us: You’ll get a terrifically compelling opportunity, in an environment of radical transparency, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance. ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones. J-18808-Ljbffr