Help Content Strategist, Advertising Support Product & Services Job at Lensa in

Help Content Strategist, Advertising Support Product & Services

1 day ago Be among the first 25 applicants

Description
Are you a versatile, analytical problem solver? Can you communicate complex and technical business concepts in appealing online help content? Amazon Advertising's Support Products & Services team is looking for a Content Strategist to create and maintain concise content that educates Advertisers of all levels of expertise about Amazon Ads’ products and features. You create content that is helpful and easy to find, and allows users to answer their own questions. You are innovative, results-oriented, and you work backwards from advertiser feedback, user research and call center support cases to identify problem areas and propose inventive solutions that assist advertisers with troubleshooting, completing workflows, and learning key advertising concepts. You care as much about good writing as you do about measuring and delivering results, and you let your learnings evolve the way you approach your work.

Key job responsibilities

• Work backwards from Advertisers and user research and partner with product owners to create highly effective online help content.
• Understand Advertiser needs and are empathetic to their business and strategic goals.
• Monitor performance and results against key metrics, and make targeted improvements.
• Improve metrics and content development processes using data analysis.
• Proactively seek to become an expert in the features, workflows, and processes in assigned domain.
• Effectively manage several complex projects simultaneously, while meeting deadlines.
• Communicate project status to leadership and stakeholders on a regular basis.
• Perform scheduled audits to ensure accuracy and completeness.
• Conduct peer reviews and UAT.
• Follow team style guidelines and identify opportunities to improve content development processes/tools.
• Work efficiently with partner localization/translation team.
• Facilitate sign-off from Product, Legal, and Public Relations business partners.
• Use sound judgment to make quick decisions under pressure in ambiguous circumstances, balancing advocacy with action.

A day in the life
You'll plan and strategize content to execute over a long period of time, manage schedules, deadlines, and organize tactics. Being able to put yourself in the user's shoes, and understand their pain points, goals and journey is crucial. You need to think from the perspective of the business, and different stakeholders. You also need to have a data-driven mindset and enjoy analyzing and interpreting data. Connecting the dots between seemingly disparate things is a big part of content strategy. You will collaborate with stakeholders, present data and create content that has an engaging narrative and resonates with audience objectives.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

• Experience in digital marketing and content production timelines and process
• Familiarity with DSPs and other AdTech tools

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

This position will remain posted until filled. Applicants should apply via our internal or external career site.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

IT Services and IT Consulting

#J-18808-Ljbffr