Public Relations Manager, Glashütte Original North America Job at The SWATCH Gro

Job description

Responsibilities:

1. Build and maintain strong relationships with press, editors, and influencers throughout the luxury and fashion sectors.
2. Continuous improvement of media relations and outreach, identifying new opportunities outside of traditional trade media.
3. Develop and lead market-specific PR/Communications campaigns to promote Glashütte Original’s product assortment, brand history, and core values.
4. Work cross-functionally with NA Marketing and HQ Communications team to create and implement strategic communications plans, effectively growing brand visibility and awareness, resulting in increased market share.
5. Ensure consistent messaging that aligns with the brand’s mission, core values, and vision.
6. Develop and maintain relations with stylists, influencers, and VIPs.
7. Plan and execute key press events, oversee event-related communications, ensure media attendance and coverage.
8. Manage PR product inventory, organize product loans for photoshoots and product reviews, and coordinate with logistics to ensure all product is accounted for and returned in first quality.
9. Organize periodic manufactory visits with press.
10. Monitor PR/Communications activities and report regularly on campaign metrics, effectiveness, and ROI.

This description outlines the basic responsibilities and requirements for the role. Additional responsibilities and activities may be required.