On Location Inc.
Sr. Marketing Manager, SEO & CRO - FIFA World Cup
On Location Inc., New York, New York, us, 10261
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
Role Overview
As the
Sr. Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for
FIFA World Cup 26™ Official Hospitality
customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics.
Key Responsibilities
Develop and implement an
SEO strategy
to increase the visibility of FIFA World Cup 26™ Official Hospitality offerings across search engines. Conduct
keyword research
to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26™. Optimize
meta tags, headers, structured data, and internal linking
to improve search rankings and click-through rates. Perform
technical SEO audits , addressing site speed, mobile usability, crawlability, and indexability. Enhance
content discoverability , ensuring landing pages and blog content align with FIFA World Cup 26™ brand messaging and search trends. Improve
backlink profile
through digital PR, partnerships, and content outreach initiatives. Analyze user behavior and
conversion funnels
to identify drop-off points and opportunities for optimization. Conduct
A/B and multivariate testing
to refine landing pages, CTA placements, pricing display, and checkout processes. Use
heatmaps, session recordings, and customer journey analysis
to improve e-commerce UX/UI. Collaborate
closely with internal teams
including
Marketing, Product, Data Science, and Commercial Strategy
to ensure a cohesive approach to SEO, CRO, and e-commerce performance. Track and report on
organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue
using Google Analytics, Google Search Console, and other SEO/CRO tools. Provide
data-driven insights
and strategic recommendations to stakeholders. Stay informed on
FIFA World Cup 26™ search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates. Qualifications & Skills:
5+ years of experience
in
SEO, CRO, and e-commerce
optimization, preferably in the sports, travel, or hospitality sector. Proven track record of
increasing organic traffic
and
improving e-commerce conversion rates . Strong understanding of
Google's algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) . Experience with
enterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS. Knowledge of
international SEO strategies
and multi-language website optimization. Ability to work with
GA4 and data visualization tools
to analyze user behavior. Strong project management and stakeholder communication skills. Passion for
sports, major global events, and digital marketing trends .
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum: $86,250 annually
Hiring Range Maximum: $115,000 annually
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
Role Overview
As the
Sr. Marketing Manager, SEO & CRO , you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for
FIFA World Cup 26™ Official Hospitality
customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics.
Key Responsibilities
Develop and implement an
SEO strategy
to increase the visibility of FIFA World Cup 26™ Official Hospitality offerings across search engines. Conduct
keyword research
to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26™. Optimize
meta tags, headers, structured data, and internal linking
to improve search rankings and click-through rates. Perform
technical SEO audits , addressing site speed, mobile usability, crawlability, and indexability. Enhance
content discoverability , ensuring landing pages and blog content align with FIFA World Cup 26™ brand messaging and search trends. Improve
backlink profile
through digital PR, partnerships, and content outreach initiatives. Analyze user behavior and
conversion funnels
to identify drop-off points and opportunities for optimization. Conduct
A/B and multivariate testing
to refine landing pages, CTA placements, pricing display, and checkout processes. Use
heatmaps, session recordings, and customer journey analysis
to improve e-commerce UX/UI. Collaborate
closely with internal teams
including
Marketing, Product, Data Science, and Commercial Strategy
to ensure a cohesive approach to SEO, CRO, and e-commerce performance. Track and report on
organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue
using Google Analytics, Google Search Console, and other SEO/CRO tools. Provide
data-driven insights
and strategic recommendations to stakeholders. Stay informed on
FIFA World Cup 26™ search trends , hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates. Qualifications & Skills:
5+ years of experience
in
SEO, CRO, and e-commerce
optimization, preferably in the sports, travel, or hospitality sector. Proven track record of
increasing organic traffic
and
improving e-commerce conversion rates . Strong understanding of
Google's algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar) . Experience with
enterprise-level e-commerce platforms , preferably Shopify, Magento, or a custom CMS. Knowledge of
international SEO strategies
and multi-language website optimization. Ability to work with
GA4 and data visualization tools
to analyze user behavior. Strong project management and stakeholder communication skills. Passion for
sports, major global events, and digital marketing trends .
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum: $86,250 annually
Hiring Range Maximum: $115,000 annually