Satudental is hiring: Marketing Analyst in California

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Responsibilities:

• Collect, process, and analyze data from various sources, including social media, websites, CRM, digital advertising, and customer data.
• Analyze the performance of online and offline marketing campaigns to identify trends, patterns, and areas for improvement.
• Assist the marketing team in understanding customer journeys and behaviors based on available data.
• Measure the effectiveness of marketing strategies using key performance indicators (KPIs) such as ROI, conversion rates, customer acquisition costs, and retention rates.
• Assess the performance of various marketing channels, including Google Ads, Facebook Ads, SEO, email marketing, influencer marketing, and offline events.
• Identify areas for improvement in marketing campaigns based on data analysis and provide strategic recommendations.
• Prepare regular marketing analysis reports (weekly/monthly) to be presented to the marketing team and management.
• Transform complex data into easily understandable reports and actionable insights through dashboards, data visualization, and presentations.
• Provide strategic marketing recommendations based on data findings to improve campaign effectiveness and budget optimization.
• Work closely with marketing, sales, and product development teams to create data-driven marketing strategies.
• Collaborate with the digital marketing team to leverage and optimize various data analysis tools such as Google Analytics, Meta Business Suite, Tableau, Power BI, and Excel.
• Provide insights to the creative team regarding the most effective content or promotional materials based on performance data.

Requirements:

• Min 1 year in marketing or digital analytics.
• Bachelor’s degree in Marketing/Business/Statistics or related field.
• Proven experience with mobile app and web analytics, including user behavior and commercial performance.
• Familiarity with online and offline channel analytics (e.g., social media, SEM, CRM campaigns, offline events).
• Background in tech, fintech, e-commerce, or digital-first industries preferred.
• Statistics or mathematics, and data mining proficiency highly preferred.
• Hands-on experience with digital analytics platforms like Google Analytics, Mixpanel, Firebase, or similar tools.

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Marketing Analyst?
• Do you have experience with Search Engine Marketing (SEM)?

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