Media Relations Manager Job at Sellmark in Mansfield

Job Title: MEDIA RELATIONS MANAGER

Department: MARKETING & COMMUNICATIONS

Reports To: GLOBAL VP OF MARKETING

Sellmark is dedicated to making "brands that sell" by producing industry-leading outdoor lifestyle products and brands. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. We look for individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust, and respect, encourage success and build relationships? We are looking for people like this to join our friendly, engaged, professional team.

JOB SUMMARY

The Media Relations position at Sellmark Corporation is responsible for managing and enhancing the company's public image and our brands (Sightmark, KJI, Inforce, BulletSafe, Firefield) through strategic communication with the industry media outlets. This role exists to build and maintain strong relationships with editors, journalists, influencers, Pro Staffers, and the public to ensure positive media coverage and brand visibility. The job aims to effectively communicate Sellmark's story, products, and achievements while fostering trust with key stakeholders.

ESSENTIAL DUTIES AND TASKS

• Create and implement comprehensive media outreach plans to promote Sellmark's products, services, and brand image.
• Identify target media outlets, journalists, and influencers, ensuring the company's message reaches the appropriate audiences.
• Tailor communication strategies for different media platforms, including print, online, and broadcast.
• Draft press releases, media advisories, and pitch emails, ensuring clarity, accuracy, and alignment with company objectives.
• Distribute press materials to media contacts regularly and track media coverage to measure impact.
• Ensure timely responses to media inquiries and maintain an updated press kit.
• Coordinate interviews between company executives and journalists, ensuring key messages are communicated effectively.
• Prepare executives for media interactions by providing talking points and briefings on potential questions.
• Track and analyze media coverage to evaluate the effectiveness of media relations efforts.
• Prepare regular media reports detailing coverage, audience reach, and any potential opportunities for follow-up.
• Identify potential issues or negative press, and develop strategies to address or mitigate any potential damage to the company's reputation.
• Establish and maintain strong relationships with key journalists, reporters, and influencers in relevant industries.
• Regularly engage with media professionals to ensure continued interest and positive coverage of Sellmark.
• Act as a liaison during any crisis communication situation.
• Work closely with the marketing and communications teams to ensure consistency in messaging across all company platforms.
• Share media coverage and related insights with internal stakeholders to keep teams informed about the company's public image.
• Plan, coordinate, and execute media events, product launches, and press conferences, ensuring smooth logistics and effective media engagement.
• Follow up with media attendees post-event to ensure coverage and gather feedback for future improvements.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.

PROFESSINAL EXPERIENCE/QUALIFICATIONS

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• In-depth knowledge of our Industry's media relations, public relations strategies, and effective communication practices.
• Familiarity with the media monitoring tools and reporting software.
• Strong understanding of social media platforms and digital communication strategies.
• Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences.
• Strong organizational and time-management skills, with the ability to handle multiple projects and meet deadlines.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), media monitoring tools, and press release distribution platforms.
• Strong problem-solving abilities and the capability to respond quickly and effectively in high-pressure situations.
• Ability to work independently and collaboratively within a team environment.
• Ability to think strategically and develop innovative approaches to media engagement.
• Strong attention to detail, ensuring all communications are accurate and error-free.
• Professional demeanor, with a high level of discretion and confidentiality.
• Strong interpersonal skills and a collaborative mindset to work across departments.
• Minimum of 3 years of experience in media relations, public relations, or communications, with a proven track record of securing media coverage.
• Experience in managing media events, press conferences, and media inquiries.
• Previous experience in crisis communication management is an asset.

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee may be required to sit or stand for extended periods of time. The employee will be required to bend, twist, reach, push, pull and operate office machinery. The employee must be able to lift up to (50) pounds. Specific work assignments may change without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

The majority of work will be performed in a climate-controlled environment, but the employee may be exposed to outdoor conditions such as inclement weather and varying degrees of temperature.

Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of normal departmental operating hours. Must be able to travel up to 25% of the time.

BENEFITS

• Competitive salary based on experience.
• 401k match
• Excellent Medical, Dental, and Vision Insurance.
• Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space
• Personal days with a generous holiday schedule

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Requirements for this job are subject to modification by the Company and its designees. It is the policy of the Company to comply with all federal and state laws concerning the employment of persons with disabilities and, as such, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job as required by law.

Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.