Red Bull
Manager, Shopper Marketing - Convenience
Red Bull, Santa Monica, California, United States, 90403
Company Description
The Shopper Marketing Manager, Small Format Super Regional is responsible for defining and executing Red Bull's Shopper Marketing strategy and programming in the Small Format channel Super Regional customers (including Wawa, ampm, RaceTrac, Murphy USA and Casey's). This person will comprehensively develop and execute on-Brand Shopper Marketing initiatives that; meet shopper's needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.
This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top Super Regional internal and customer meetings and responsible for the development of high value, custom and innovative programs.
Simply put, the role sets Red Bull up to win in Small Format Super Regional Retail customers by expanding Brand impact and generating revenue driving solutions to retail challenges.
The key performance indicators will define and develop the following in the Large Format Super Regional Customers:
Red Bull Shopper Marketing strategy, activations & programs
Custom Super Regional Large Format Shopper Marketing programming
On-Brand, industry-leading Shopper Marketing programs
Creative Concepts & Messaging for shoppers at retail points of purchase
Communication Tools/Engagement for retail stakeholders and buyers
Post-program analysis
Job Description
BUILD THE BRAND AT RETAIL
Development and execution of Shopper Marketing programming; generic, retailer, and Red Bull voiced
Consolidates and defines the Shopper Marketing Programming Calendar for Super Regional Large Format customers
Brief internal and external media teams and agencies and develops all program creative adhering to Red Bull brand standards
Translates Brand assets and initiatives into winning Shopper Marketing programs
Designs creative and impactful messaging relevant to Large Format Retail landscape
Coordinates with POS team for in-store visibility/POS item development and delivery
Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Large Format Retail
MAXIMIZES THE REACH AND PURCHASE POTENTIAL OF RETAIL PROGRAMS
Creation and deployment of sales tools to team responsible for execution
Ensure understanding of brand standards and clear guidelines for the execution of Large Format Super Regional Shopper Marketing programs
Ensure seamless alignment with key internal stakeholders and consistency of messaging
across all initiatives
Intimately familiar with customer's Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives
Delivers Large Format Super Regional customer channel and retailer specific programming that drives shopper purchase conversion
ENSURES A RETURN ON INVESTMENTS OF RESOURCES AND EFFORTS
Establishes tangible and quantifiable targets to drive and measure performance
Identify business case & develop rationale to inform programming decisions
Assume responsibility for budget management of Large Format Super Regional Shopper Marketing Programing
Analyzes performance to deliver actionable conclusions within the multi-pronged measurement approach
CREATES RETAIL PROGRAMS THAT DIFFERENTIATE RED BULL WITH SHOPPER AND RETAIL VS COMPETITION
Develops custom solutions for Super Regional Large Format shopper insights and opportunities
Leads custom program development for Super Regional Large Format Retailers
Delivers full suite of programming; from turn-key & scalable to breakthrough & innovative
Manages creation of Shopper Marketing program assets: concept development, POS messaging, selling materials
Leverages consumer and shopper insights to identify and trends and opportunities that will shape the future state of Large Format Shopper Marketing
ENSURE GREAT PEOPLE, GREAT PLANS, AND QUALITY EXECUTION
Shares best practices with the US business units and international teams
Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation
Qualifications
3+ years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing
Field experience is a plus
Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize and deliver on time
Strategic and intellectually curious, with track record of up-leveling projects to maximize success
Ability to drive insights into action
Excellent written and oral communication skills
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 - $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
The Shopper Marketing Manager, Small Format Super Regional is responsible for defining and executing Red Bull's Shopper Marketing strategy and programming in the Small Format channel Super Regional customers (including Wawa, ampm, RaceTrac, Murphy USA and Casey's). This person will comprehensively develop and execute on-Brand Shopper Marketing initiatives that; meet shopper's needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers.
This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top Super Regional internal and customer meetings and responsible for the development of high value, custom and innovative programs.
Simply put, the role sets Red Bull up to win in Small Format Super Regional Retail customers by expanding Brand impact and generating revenue driving solutions to retail challenges.
The key performance indicators will define and develop the following in the Large Format Super Regional Customers:
Red Bull Shopper Marketing strategy, activations & programs
Custom Super Regional Large Format Shopper Marketing programming
On-Brand, industry-leading Shopper Marketing programs
Creative Concepts & Messaging for shoppers at retail points of purchase
Communication Tools/Engagement for retail stakeholders and buyers
Post-program analysis
Job Description
BUILD THE BRAND AT RETAIL
Development and execution of Shopper Marketing programming; generic, retailer, and Red Bull voiced
Consolidates and defines the Shopper Marketing Programming Calendar for Super Regional Large Format customers
Brief internal and external media teams and agencies and develops all program creative adhering to Red Bull brand standards
Translates Brand assets and initiatives into winning Shopper Marketing programs
Designs creative and impactful messaging relevant to Large Format Retail landscape
Coordinates with POS team for in-store visibility/POS item development and delivery
Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Large Format Retail
MAXIMIZES THE REACH AND PURCHASE POTENTIAL OF RETAIL PROGRAMS
Creation and deployment of sales tools to team responsible for execution
Ensure understanding of brand standards and clear guidelines for the execution of Large Format Super Regional Shopper Marketing programs
Ensure seamless alignment with key internal stakeholders and consistency of messaging
across all initiatives
Intimately familiar with customer's Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives
Delivers Large Format Super Regional customer channel and retailer specific programming that drives shopper purchase conversion
ENSURES A RETURN ON INVESTMENTS OF RESOURCES AND EFFORTS
Establishes tangible and quantifiable targets to drive and measure performance
Identify business case & develop rationale to inform programming decisions
Assume responsibility for budget management of Large Format Super Regional Shopper Marketing Programing
Analyzes performance to deliver actionable conclusions within the multi-pronged measurement approach
CREATES RETAIL PROGRAMS THAT DIFFERENTIATE RED BULL WITH SHOPPER AND RETAIL VS COMPETITION
Develops custom solutions for Super Regional Large Format shopper insights and opportunities
Leads custom program development for Super Regional Large Format Retailers
Delivers full suite of programming; from turn-key & scalable to breakthrough & innovative
Manages creation of Shopper Marketing program assets: concept development, POS messaging, selling materials
Leverages consumer and shopper insights to identify and trends and opportunities that will shape the future state of Large Format Shopper Marketing
ENSURE GREAT PEOPLE, GREAT PLANS, AND QUALITY EXECUTION
Shares best practices with the US business units and international teams
Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation
Qualifications
3+ years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing
Field experience is a plus
Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize and deliver on time
Strategic and intellectually curious, with track record of up-leveling projects to maximize success
Ability to drive insights into action
Excellent written and oral communication skills
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 - $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.