Digital Content Creator Job at At Home Care Missouri in Saint Louis

Salary: $37,440 to $44,040 annually DOE

Are you interested in cutting-edge analytics tools and technologies, professional development, and certification opportunities?

Do you love working with various teams?

At Home Care offers:

• Medical, Vision, Dental, and Life insurance
• Tuition Scholarships for all employees and family members
• Direct Deposit
• Top pay wage scale and mileage reimbursement
• Paid Time off and holiday pay
• Paid Travel
• Mileage reimbursement

Job Purpose: The Digital Content Creator is responsible for the creation of compelling content that inspires, informs, or instructs and is displayed on digital screens across a global portfolio. The role plays a key part in the evolution of content and as such, being an innovative storyteller and thinking both strategically and creatively is a must.

Job Description:

• Creating and developing content in both English and other languages across various digital platforms that aligns with our brand and business goals
• Writing and editing articles, press releases, newsletters, flyers, brochures, creating visuals, managing and curating content for social media, and potentially developing scripts for videos and reels
• Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering.
• Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.
• Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports.
• Experience with Google Tag Manager for streamlined tag implementation and management
• Familiarity with other Google tools, such as Google Search Console and Google Data Studio for a holistic view of website performance.
• Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
• Lead the production of high-quality video and photographic content for various platforms, including social media, websites, advertising, and internal communications
• Direct and participate in video shoots, ensuring the highest standards of visual storytelling and technical excellence
• Plan and execute a bilingual and English content strategy that drives high engagement
  
• Create recommendations for visual enhancements to content
• Develop promotional posts for social media, complete with visual/image recommendations
• Developing video and or reels for organizational digital training
• Monitor web traffic and metrics to identify best practices
• Update the At Home Care website to keep content relevant using Word press.
• Use search engine optimization (SEO) strategies to maximize the online visibility of our website in search results

Qualifications

• Bachelors Degree or equivalent experience in digital media, graphics and/or marketing
• Working knowledge of available tools and software including Adobe Creative Suite, InDesign, Photoshop, Illustrator, PowerPoint, Keynote, and website design (word press)
• Knowledge of social media ad platforms and organic algorithm biases (Hootsuite, LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest, etc.)
• Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
• Ability to multitask and work under pressure to meet deadlines.
  
• Very strong interpersonal skills and the ability to build relationships with stakeholders, including staff, external partners and donors. Expert- level written and verbal communication skills

• Demonstrated proactive approaches to problem-solving with strong decision-making capability