Associate Content Manager Job at 1Milk2Sugars in Toronto

Position: Associate Content Manager

Reports to: Social Media & Digital Director

Role Overview:

The Associate Content Manager will play a critical role in executing strategic content development for client and agency social media accounts. Reporting to the Social Media & Digital Director, this position focuses on creating, managing, and delivering performance-driven content for organic and paid social media channels. The ideal candidate will contribute to creative ideation, oversee content production, and support photoshoot execution while maintaining high-quality standards.

Key Responsibilities:Content Creation & Management:

• Develop engaging, on-brand, and performance-driven content for monthly social media calendars, including organic and paid channels.
• Write compelling and error-free copy that aligns with each clients tone, voice, and brand guidelines.
• Collaborate on content strategies to define distinct online voices, personalities, and branding for clients.
• Support the creation of ad copy and content to drive campaign performance.
• Regularly review and refine content to ensure relevance, creativity, and quality.
• Delegate content creation tasks to photographers, graphic designers, and creators, ensuring clear direction and alignment with project goals.

Creative & Campaign Support:

• Brainstorm and propose innovative social media concepts and strategies to enhance client campaigns.
• Assist in developing UGC (user-generated content) campaigns by liaising with influencers and creators.
• Contribute to the development of the agencys own social media content plans and strategies (1Milk2Sugars & doubleshot).

Photoshoot & Production Support:

• Coordinate photoshoots and content production, managing shot lists, vendor communication, and budgets.
• Effectively brief photographers, videographers, and designers to align with creative objectives.
• Handle prop sourcing, styling, and on-site production needs as required.

Collaboration & Communication:

• Work closely with Content Managers, Account Managers, and the PR team to execute seamless campaigns.
• Attend internal and client-facing meetings, providing status updates and insights.
• Supervise and mentor junior team members and interns, sharing knowledge and best practices.

Reporting & Trend Analysis:

• Track and analyze the performance of organic social media content, providing actionable insights.
• Stay ahead of emerging social media trends, tools, and innovations, sharing updates with the team.
• Identify inefficiencies in workflows and propose solutions for process improvement.

Qualifications & Skills:Education & Experience:

• Bachelors degree in Marketing, Communications, or a related field.
• 35 years of experience creating social media content for lifestyle, beauty, or consumer brands, preferably in an agency setting.

Technical Skills:

• Proficiency in tools such as Photoshop, Canva, and social media management platforms (e.g., Later, Hootsuite).
• Familiarity with reporting tools and data analysis for social media performance.
• Strong photography and videography skills, including stop-motion content creation, are a plus.

Soft Skills:

• Exceptional copywriting and storytelling skills with a sharp attention to detail.
• Outstanding organizational skills with the ability to manage multiple projects and meet deadlines.
• Strong interpersonal and communication skills, with the confidence to present ideas to clients and leadership.