Addison Group
Key Responsibilities:
- Develop and implement product marketing strategies aimed at boosting adoption and driving revenue growth, utilizing market research and competitive insights.
- Create and execute go-to-market strategies and plans for product launches, as well as promotional campaigns.
- Provide support to sales teams with customized tools, materials, and training to optimize the product sales process.
- Oversee brand management, including digital and traditional marketing campaigns, ensuring consistent messaging and engagement across all channels.
- Manage the daily marketing operations, ensuring tasks are completed on schedule and within budget.
- Coordinate resources for various projects, ensuring alignment with overall priorities and timelines.
- Communicate effectively with leadership and team members to manage expectations and ensure project success.
- Collaborate with cross-functional teams to implement strategies, ensuring high-quality and timely delivery of all project milestones.
- Work with different departments to understand business goals and identify how marketing efforts can support those objectives.
- Advise on key projects, suggesting tactics and resources to advance organizational goals.
Qualifications & Skills:
- 5-7 years of experience in project management or marketing management.
- Bachelor's degree in business, marketing, or a related field, or equivalent professional experience.
- Proficiency in document creation tools such as Microsoft Word, PowerPoint, Excel, and SharePoint.
- Experience with marketing automation and CRM platforms like HubSpot, Jasper AI, ChatGPT, and SendGrid.
- Expertise in data analytics tools, including Google Analytics, SEMrush, Power BI, or similar platforms, to track and report on campaign performance.
- Familiarity with project management software like Monday.com or Asana.
Core Competencies:
- Ability to prioritize and manage tasks effectively in fast-paced, high-pressure environments.
- Proven project management expertise, consistently delivering projects on time and within budget.
- Strong communication skills, capable of conveying project strategies and priorities to various stakeholders and ensuring cross-functional alignment.
- Proactive in identifying and addressing potential risks, while maintaining team morale and high-quality results.
- Skilled at interpreting market research and applying insights to refine go-to-market strategies and drive product marketing.
- Strong business and marketing acumen, with the ability to distill complex ideas into clear, actionable updates.
- Excellent interpersonal and collaboration skills, with an emphasis on active listening and clear communication.