Harnham
Marketing Analytics Consultant
6 Month Contract
Hybrid - NYC
$65-75/hr
About the Role:
We are seeking a Marketing Analytics Consultant with expertise in data analysis, AI-driven insights, and digital marketing. This role will focus on providing actionable insights, optimizing cross-platform campaigns, and developing business strategies informed by data. The ideal candidate will excel at creating data visualizations, managing campaigns, and using emerging technologies to drive business growth.
Key Responsibilities:
- Provide data-driven insights to optimize decision-making and business strategies, using AI and advanced analytics tools (e.g., Google Analytics, Salesforce).
- Lead and optimize cross-platform marketing campaigns, leveraging AI and data analysis to improve performance and ROI.
- Develop strategies informed by AI-driven insights to boost client engagement, organic traffic, and operational efficiency.
- Integrate AI to improve data interpretation, automation, and marketing performance.
- Use tools like Tableau, Power BI, and Looker to create reports and dashboards that clearly communicate insights.
Qualifications:
- Proven experience in marketing analytics and AI-driven data analysis.
- Expertise in Google Analytics (GA4), Salesforce, and Google Tag Manager.
- Strong proficiency in data visualization (Tableau, Power BI).
- Experience in SEO, content strategy, and digital marketing.
- Leadership experience and excellent communication skills.
- Familiarity with marketing automation tools like HubSpot.