About Us:
Hoonigan serves the automotive enthusiast industry with entertaining content and a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel Off-Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, and Black Rhino. Utilizing our expanding global network of distribution centers spanning North America, Australia, and Europe, we serve over 16,500 retailers with a growing e-commerce presence to provide enthusiast consumers with access to a variety of aftermarket enhancements including wheels, suspension, lighting, and accessories.
From wild stunts in Las Vegas to donuts at Tire Slayer Studios, we've gained experience on the front lines of the automotive world. We've become a leader in aftermarket automotive, driven by our pride, passion, and boundary-pushing spirit.
Summary:
The Segment Marketing Manager, Car & Truck is responsible for establishing, tracking, and evolving the marketing strategy and direction for both the car and truck segments, including all related sub-brands. This role will identify new and established tactics, cross-marketing solutions, and partnership opportunities to grow brand awareness and drive consumer engagement.
Collaboration across all departments is key, as the SMM will develop and execute cohesive marketing plans that support both segments’ unique positioning. The marketing team will be a high-functioning, insights-driven, creative-led team, identifying effective ways to drive awareness and conversion across all brands.
Medical, dental, and vision benefits, enrollment options into our 401k retirement program, paid time off, and employee discounts are all available.
Come join our team and take advantage of this opportunity to grow with us and advance your career!
Job Duties:
- Lead marketing efforts for the car and truck segments of Wheel Pros, which includes but isn’t limited to:
- Car Brands: Rotiform, Motegi, Niche, TSW, Asanti, Dub, American Racing, US Mags
- Truck Brands: Fuel, Black Rhino, KMC, American Force, Pro Comp, Moto Metal, XD, AVIX, and Powersports
- Drive internal collaboration within segments to identify synergies/trends while maintaining brand independence.
- Establish and maintain segment marketing goals, target audiences, and initiatives, while tracking progress.
- Work in partnership with the Creative Department to develop creative briefs and guide creative direction to meet marketing objectives.
- Collaborate with Digital Asset Management and Product Development to keep Sales Teams informed on marketing strategies, best practices, and toolkits across both segments.
- Partner with Performance Marketing to analyze consumer trends, insights, market analysis, and best practices to build successful strategies for each brand.
- Work cross-functionally with all segments of Wheel Pros, including Sales, Product, Athletes/Motorsports, and Events.
- Develop and distribute pertinent reports that support marketing programs and management, ensuring timely generation and summarization of reports.
- Oversee governance around all product placement requests for both car and truck segments.
- Develop and manage the car and truck segment budgets, calendars, and teams.
Requirements:
- Strategic planning and organizational skills.
- Proven experience developing and executing marketing plans and campaigns.
- Expertise in the automotive industry, particularly in aftermarket wheels and accessories.
- Excellent communication skills, both written and verbal.
- Strong project management, multitasking, and decision-making skills.
- Insights-driven marketing mindset with a strong creative eye.
- Experience developing, implementing, and managing social media strategies.
Experience Needed:
5+ years of Marketing experience.
Travel:
15%