Developer: Technical Marketing Job at Infopro Learning, Inc in Hillsboro

Developer: Technical Marketing

2111 NE 25th Avenue ,Hillsboro OR (97124-5961)

Can be Remote but need Local to AZ,OR

Please share resume on jaswinder.kaur@compunnel.com

Minimum Qualifications:

• Bachelor’s degree in marketing, communication, or a related field. MBA preferred

• 5+ years of product marketing experience

• Developer marketing experience is a plus.

• Experience working with technical audiences and technology products.

• Knowledge of major industry trends in Computer Vision, Generative AI, Edge and IoT solutions.

• Strong written and verbal communication skills

• Ability to prioritize multiple projects and work independently.

• Ability to work effectively in a collaborative, cross-functional environment.

Key Responsibilities

• GTM: Formulate go-to-market strategies to drive product adoption and support sales and revenue objectives.

• Messaging: Create clear product messaging to show the value proposition for different audiences, including developers and B2B/enterprise.

• Content Strategy and Storytelling: Develop developer marketing content such as blogs, whitepapers, webinars, and demos to craft engaging product narratives for various marketing channels, events, and product launches.

• Website Strategy: Develop and implement a comprehensive website strategy that effectively supports ECG products and engages target audiences.

• Sales Enablement: Develop sales materials like customer presentations, battlecards, and benchmarks to help sales teams engage effectively with current and potential customers.

• Cross-functional Collaboration: Collaborate effectively with product management, engineering, vertical business leads, technical evangelists, campaign/event managers, and PR.