Digital Online Marketing Manager Job at KODIAK Construction Recruiting & Staffin

Mid-Level Digital Marketing Manager – Construction Staffing Location: Must reside within 50 miles of Cleveland, OH (Hybrid – 15% Travel) Hybrid flexibility (Work from home + 15% travel) Impactful work —help connect top construction talent with leading firm We’re seeking a Mid-Level Digital Marketing Manager to drive targeted marketing campaigns for a leading construction staffing company. This role blends B2B lead generation, recruitment marketing, and employer branding , supporting Direct Hire and Craft Staffing services . Recruitment & Sales Marketing Develop SEO-optimized job postings for platforms like LinkedIn, Indeed, ZipRecruiter Execute A/B testing for job ads to optimize application rates Manage sponsorships & paid media with industry platforms ( RoadDog, RoadTechs ) Create digital & print materials (flyers, case studies, social media ads) Social Media & Employer Branding Manage LinkedIn, Facebook, Glassdoor, and Indeed company pages Craft engaging content (employee testimonials, success stories, behind-the-scenes insights) Email Marketing & Outreach Create B2B lead-generation email campaigns targeting construction firms Craft job seeker outreach emails for passive and active candidates Work within Salesforce, HubSpot, Marketo, or similar platforms SEO & Data Analysis Collaborate with external digital marketing agencies to refine PPC, SEO, OTT, and geofencing campaigns Analyze campaign performance, optimizing cost-per-click (CPC) and conversion rates 3-5 years in digital marketing, recruitment marketing, or B2B lead generation ✔ Strong grasp of SEO, PPC, social media marketing, and marketing automation ✔ Detail-oriented, creative, and data-driven