HP Development Company, L.P.
Senior Marketing Insights Manager - Print
Description -
Job Summary
We are seeking a talented and experienced Senior Marketing Insights Manager to inform and influence the global marketing and business strategy of a leading technology company. This role involves overseeing a team of Insights professionals and directing their day-to-day operations. This individual will be responsible for providing actionable insights to shape marketing and business strategies across various markets, products, and services, with a focus on both B2B and B2C customers. They will work cross-functionally with marketing, sales, product, and business insights teams to ensure these insights are effectively integrated.
Responsibilities
Education, Experience, Knowledge, Skills:
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $146,650 - $225,850 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
o Health insurance
o Dental insurance
o Vision insurance
o Long term/short term disability insurance
o Employee assistance program
o Flexible spending account
o Life insurance
o Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
25%
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement
Description -
Job Summary
We are seeking a talented and experienced Senior Marketing Insights Manager to inform and influence the global marketing and business strategy of a leading technology company. This role involves overseeing a team of Insights professionals and directing their day-to-day operations. This individual will be responsible for providing actionable insights to shape marketing and business strategies across various markets, products, and services, with a focus on both B2B and B2C customers. They will work cross-functionally with marketing, sales, product, and business insights teams to ensure these insights are effectively integrated.
Responsibilities
- Drive development and implementation of a comprehensive customer insights strategy aligned with marketing and business leader's goals and objectives.
- Oversee a global team of customer research and intelligence professionals, directing their day-to-day operations including management of staffing, deveopment and mentorship for the team, maintaining workflow and project prioritization, and budget.
- Provide guidance and support the team to develop cohesive customer research programs with actionable recommendations to support marketing and strategic planning.
- Analyze and interpret data from multiple sources to develop a comprehensive understanding of customer behavior and needs across B2B and B2C audiences .
- Partner with local marketing teams to shape go-to-market strategies, define target audiences, and develop effective messaging and positioning for product and solutions portfolios.
- Create and deliver compelling presentations to communicate insights and recommendations to senior leaders and stakeholders across the organization
- Stay up-to-date with emerging trends and technologies in insights and data analytics.
Education, Experience, Knowledge, Skills:
- Bachelor's or Master's degree in marketing, economics, business, statistics, psychology, communications, or a related field
- 10+ yrs of experience in research and insights (B2B experience preferred)
- Master knowledge of marketing principles, practices, tactics and tools.
- Mastery knowledge of research vendor management, agency practices and procedures.
- Thorough knowledge of research methodologies/ practices.
- Ability to extrapolate future trends from current information.
- Ability to manage complex situations that involve multiple market segments/product offerings.
- Excellent written and oral communications skills.
- Excellent interpersonal skills; ability to build, manage and influence virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing, consensus-building and conflict-resolution skills.
- Self-starter with the ability to work independently as well as collaboratively with cross-functional teams.
- Experience working with global and local marketing and business teams to develop insights and strategies.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $146,650 - $225,850 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
o Health insurance
o Dental insurance
o Vision insurance
o Long term/short term disability insurance
o Employee assistance program
o Flexible spending account
o Life insurance
o Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
25%
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement