Vice President of Marketing

Vice President of Marketing About the Company Innovative technology company Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a VP of Marketing to spearhead demand generation and business growth. This key role involves developing and executing a comprehensive marketing strategy that is in line with the company's growth objectives, particularly in the B2B sector. The successful candidate will be responsible for building and leading a high-performing marketing team, tracking key metrics, and optimizing the marketing budget for efficient customer acquisition. A significant focus will be on creating a robust sales pipeline, both by acquiring new customers and nurturing existing relationships. The VP of Marketing will also be instrumental in elevating brand awareness and shaping the company's strategic positioning in the market. Applicants for the VP of Marketing position at the company should have a minimum of 10 years of experience in high-growth B2B marketing, with a strong background in marketing to the middle market and SMB. Experience in SaaS marketing is essential, as is the ability to work with a modern B2B marketing tech stack. The role requires excellent communication skills, strong analytical abilities, and a proven track record in managing event logistics. The ideal candidate will be a strategic leader with a collaborative mindset, capable of working across departments to ensure the marketing strategy is aligned with the company's overall goals. Travel Percent Less than 10% Functions Marketing