TrueFoundry
- Define and execute on GTM strategy for customer cohorts by launching campaigns & content and participating in events and conferences to hit awareness, inbound interest & revenue goals
- Drive pipeline growth through events, webinars & conferences
- Create processes for - consistent messaging & brand creation, data driven approach to marketing channel investments , automation in lead processing!
- Work with the Sales & Product team to play a team sport. Close feedback loops and take the ball to the finish line.
- Design and drive investments in different channels including conferences, content, SEO, paid marketing etc. to garner interest from AI leaders and developers.
- 2+ experience of setting up marketing channels for an early stage devtools / infrastructure company is a must
- 3-7 years career in marketing handling and managing multiple strategies
- Proficiency in problem solving, audience segmentation & data analytics
- Experience with marketing automation tools (e.g., Hubspot), CRM systems, analytics platforms
- Experience with content Strategy & SEO management
- Experience with event organization for technical audience, booth management in conferences, presentations and tech talks.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
- Strong communication skills and agility to learn so as to be able to translate messaging meaningfully for technical leadership, developers and business leaders alike!
- Experience navigating and contributing to high-growth, rapidly changing environments, ideally having witnessed transitions across funding rounds or other expansion phases.
**What you need **