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Ascensus

Director of Marketing Strategy, Marketing

Ascensus, Boston, Massachusetts, us, 02298

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The Director of Marketing Strategy will help drive the growth of the Retirement organization. They will be responsible for both leading, managing, and supporting differentiating marketing strategies for lead generation, product development efforts; offer development; positioning and messaging; client loyalty and client experience integration.

Success in this role will demand:

Deep understanding of the retirement business and the sales cycle

Thinking strategically and creatively

Plan effectively with great forethought and attention to detail

Consultation and influencing of stakeholders and leaders of the business

Strong project management abilities

This position assumes responsibility for the strategic and tactical implementation of data driven marketing and content.

Section 2: Job Functions, Essential Duties and Responsibilities

Requires the ability to create and oversee unique strategic programs in support of sales and retention, including the development of exceptional go-to-market plans for new product releases, campaigns and other national efforts

Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus’ brand, generate revenue and support the sales and service teams to strengthen market position

Work closely with the key business stakeholders and teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities

Envision future state, build strategy and programs to chart our path; ability to create, understand and shape an effective, measurable digital experience

Implement required procedures for effective delivery of programs and materials

Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience

Management of the related activities to gather and summarize competitive information and recommend strategies and tactics that maximize competitive opportunities.

Monitoring of competitive positioning, remaining current on industry trends and regulatory issues and the expected impact.

Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value

Responsibility for adhering to proper legal process and review, vendor development, timeline management and budget creation

Must be available for travel as business requires

Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.

Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture.

Assist with other tasks and projects as assigned

Supervision

Potential to have direct reports.

Section 3: Experience, Skills, Knowledge Requirements

BS Degree in Marketing or related field or work equivalent required

Requires a minimum of 7 years’ experience with a strong concentration in retirement products and services, and the marketing discipline; solid knowledge of retirement industry trends impacting savings and purchase behaviors

Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to “convert” interest into action

Requires strong writing ability to craft compelling communications, including the skill of communicating technical topics, both orally and on paper, in a simplified manner

Must be able to work with internal constituents to develop strategic plans to ensure products and services are delivered in an exceptional manner to the marketplace

Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred

Ability to work within a team effectively and willingness to partner and develop strong relationships with other disciplines within the company toward the end of creating integrated, comprehensive programs

Ability to think strategically and to manage a large workload efficiently, including the ability lead others within the company

Willingness to handle tactical implementation at all levels and stages of development as needed

Ability to set marketing agendas consistent with company growth objectives

Delivery of strategic plan consistent with Ascensus’ I-Client philosophy

Strong communications and presentation skills – dynamic, creative, persuasive and succinct

Strong business sense and attention to detail particularly with regard to program logistics and budget considerations

We are proud to be an Equal Opportunity Employer

Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website.

Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws (“Protected Status”).