Expanscience Laboratoires dba Mustela USA & Babo Botanicals is hiring: Marketing

Marketing Manager, Content & Influencer – Mustela & Babo for Expanscience Laboratoires

The Company and the Opportunity:
Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.  
The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.

Are you passionate about marketing, social media, digital storytelling, and bringing natural skincare solutions to families everywhere? Join our team as Marketing Manager, Content & Influencer based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!

Position Summary:
As Marketing Manager, Content & Influencer, you will execute comprehensive marketing strategies that drive brand equity and positioning in alignment with company goals. Oversee the creation of compelling content across various channels (digital, social media, blogs, etc.) to strengthen brand presence and engagement. You will collaborate with the creative team to ensure content aligns with the brand's vision, tone, and positioning.

Note: the title of the job is subject to change based on the final candidate’s job-specific knowledge, education, skills and depth of professional experience.

Job Responsibilities (including but are not limited to):.

• Translate brand’s positioning to resonate with target audiences and strengthen its market position.
• Build and nurture relationships with influencers and brand ambassadors, aligning their content with the brand's identity and goals.
• Act as the brand ambassador internally, ensuring the team and stakeholders are aligned with the brand’s mission and vision.
• Craft a content strategy aligned with business goals, from awareness-building to driving conversions.
• Conduct deep research into audience demographics, behaviors, and content preferences to create content that resonates and attracts quality leads.
• Spearhead content creation efforts, from ideation to execution, that engage the target audience and support both brand building and direct sales initiatives.
• Own the content strategy, including storytelling, content types, themes, and distribution methods.
• Ensure that all content aligns with the brands’ aesthetics and tone of voice
• Provide leadership in influencer marketing by identifying emerging trends and influencers that can amplify brand messaging.
• Contribute to new product or service launches, driving awareness, engagement, and adoption through content creation and influencer partnerships.
• Track content performance analytics and use data-driven insights to refine strategies and improve future campaigns.
• Monitor brand health metrics and KPIs to evaluate the impact of marketing campaigns on brand equity and adjust strategies as needed.
• Work closely with product and sales teams to ensure marketing efforts are integrated and support business objectives.
• Regularly look for external agencies and services that can help streamline and amplify the way we develop content and work with influencers leveraging Traackr or other influencers tracking tools
• Work with the PR agency to identify opportunities with celebs and influencers, preparing influencers giftings.
• Maintains US DAM folders for both brands.

Reporting

• This position reports to the Brand Marketing Director.

Qualifications:

• Minimum of 5 years of experience in marketing, with at least 2-3 years focused on brand management, positioning, and content creation
• Proven experience in influencer marketing and content creation, including running successful campaigns and working with digital platforms like Instagram, TikTok, YouTube, etc.
• Experience with creative tools like Canva or others preferred to create and edit social content.
• College degree required; Master’s degree in Marketing, Communications, or a related field preferred
• Ability to commute to the New York City office at least one day per week and as business needs dictate
• Experience in a beauty role, preferably in skincare (preferred).
• B Corp experience highly desired.
• Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.   

Desired Strengths:

• A passionate, energetic team-oriented individual with strong interpersonal skills and emotional intelligence.
• Proactive, creative, and highly organized with a passion for influencer, social media and brand storytelling.
• Strong understanding of social media platforms, algorithms, and content best practices.
• Ability to work independently and collaborate in a fast-paced, hybrid environment.

Compensation & Benefits:
Our competitive compensation and benefits package includes the following (please note that the benefits listed are subject to change):

• Salary range of $85-95K based on location, job-specific knowledge, education, skills and depth of professional experience.
• Discretionary annual bonus of 5%
• Hybrid work arrangement, currently 4 to 6 in-office days per month
• Comprehensive medical, dental and vision insurance with a company contribution well above the national average.
• Short-term and Long-term disability insurance (company paid)
• Flexible spending accounts (health care and dependent care)
• Maternity and paternity leave (company paid)
• 401K with a Company match of 100% of the first 6%
• Employee assistance program
• Annual paid time off (PTO):
  • 15 days per year
  • 12 holidays (10 company holidays and 2 floating holidays)
  • 5 sick days
• 7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year’s Eve
• Summer Fridays
• $175 bi-monthly Mustela and Babo Botanicals product allowance
• $100 monthly wellness reimbursement
• $85 monthly cell phone reimbursement
• Paid volunteer days
• Professional development training and learning opportunities
• Internal and international mobility
• Annual corporate offsite
• Various initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week

Why Join Us?
You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.

If you’re ready to make a difference and help shape our brands’ stories, apply today!

Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws.
 

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