Marketing Generalist Job at Lion Group in Dayton

The Marketing Generalist will play a vital role in the administration and day-to-day management of tactical marketing activities, ensuring the effective management and delivery of our campaigns, content, and marketing assets.

ESSENTIAL FUNCTIONS:

• Product Positioning & Campaigns: Assist in planning and implementing product launch campaigns, integrated marketing initiatives, and promotional efforts while tracking performance metrics.
• Content Creation & Management: Generate compelling marketing content, examples may include case studies, social media posts, blogs, videos, and collateral for digital and print platforms.
• Sales Enablement: Assist in developing marketing toolkits, and promotional materials to support sales teams and dealer networks.
• Market Research & Competitive Analysis: Analyze customer needs, market trends, and competitor activity to inform strategic marketing decisions.
• CRM & Lead Management: Assist in HubSpot campaigns and manage lead data. Collect data analytics to measure and improve marketing initiatives.
• Collaboration & Vendor Relations: Work closely with the marketing team, sales team, product development team, and external vendors to ensure seamless marketing execution.
• General Marketing Support: Assist with additional marketing and business development initiatives as needed.

EDUCATION & EXPERIENCE:

• Bachelor's degree (BA or BS) in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, with a strong focus on product launches, campaign execution, and content creation.
• Strong written and verbal communication skills, with the ability to craft compelling marketing messages.
• Proven ability to develop and implement strategic marketing initiatives.
• Proven ability and willingness to gain a deep understanding of market trends and product lifecycles
• Proficiency in digital marketing tools, including CRM (HubSpot), content management systems, social media platforms, and Microsoft office products.
• Experience working cross-functionally with sales and product teams.
• Strong analytical and problem-solving skills, with the ability to translate insights into action.
• Detail-oriented with strong project management skills and the ability to handle multiple priorities effectively.

BENEFITS:

• Competitive salary and bonus potential.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Opportunity to work in a growing, mission-driven company focused on innovation and safety.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)