GuineaDad
Head of Marketing (On-Site) - Scale a Brand from Seven to Eight to Nine Digits+
Location:
Santa Ana, CA (Must be on-site) Reports To:
CEO Who We Are & Why This Role Matters GuineaDad isn't just another pet brand-we're
creating an industry-defining company
in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we're
not here to just sell products-we're here to build a lasting brand. To do that, we need a
marketing leader who understands the full spectrum of growth -someone who
knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a
high-impact leadership role
that requires
both hands-on execution
and
strategic vision . If you're looking for
just another marketing job, this isn't it.
If you want a
career-defining leadership role where you will drive the growth of a category leader, you're in the right place. What You'll Do (and Own) Own the Brand's Growth & Long-Term Success Develop and execute a
marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize
DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into
B2B opportunities (wholesale & retail partnerships)
to increase brand reach. Build a
high-retention, community-driven brand
that customers stay with for life. Lead & Scale Customer Acquisition & Retention Oversee and scale
performance marketing (Google, Meta, Amazon Ads)
with a strong focus on efficiency and profitability. Develop and execute a
powerful content and organic growth strategy
across social media, YouTube, and the blog. Optimize
email, SMS, and loyalty programs
to maximize customer lifetime value. Create an exceptional
Shopify & Amazon buying experience
that converts visitors into repeat buyers. Be the Architect of a Powerful Brand Presence Define and refine
brand voice, messaging, and positioning
to build long-term brand equity. Lead and oversee
Content & Community initiatives
to drive engagement, trust, and authority in the small pet niche. Build an
organic influencer and UGC strategy
that generates trust and brand loyalty. Make Data-Driven, High-Impact Decisions Establish and track
KPIs
(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead
A/B testing, CRO initiatives, and marketing experiments
to improve efficiency and scale. Use
analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)
to guide decision-making. Be a High-Level Leader, Not Just a Marketer Build and lead a
high-performance marketing team
with clear goals and accountability. Set a
high bar for execution and impact -no fluff, just results. Work cross-functionally with
Product, Operations, and Finance
to align marketing with overall business success. Make
long-term strategic decisions
that position GuineaDad for dominance in its category. Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA
- No exceptions.
This is a leadership role, not a remote gig. Smart Grinder
- You don't just work hard; you work
smart and efficiently , maximizing impact. Hands-On & Strategic
- You can
both execute and lead , scaling from
seven digits to eight digits to nine digits+. A Leader, Not a Solo Act
- You can
build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven
- You love
metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional
- You work well with other departments, align with business goals, and
never operate in a silo . No Drama, No Ego, No BS
- You're a
low-maintenance, high-output
leader who gets the job done without distractions. Long-Term Thinker
- You don't just chase short-term wins; you know how to build marketing systems that scale for the future. What We're Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in
performance marketing (Google, Meta, Amazon Ads)
and
retention (email, SMS, loyalty) . Strong experience with
Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise -not just running ads, but creating a
long-term, sustainable brand presence . A high-performance leader -you've managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models
is a plus. What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role
in a company that is scaling fast. A team that actually executes -no corporate nonsense, just high-level teamwork. The chance to build something massive -we're not here to be average; we're here to dominate. How to Apply If you're a
growth-focused marketing leader
who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you're the right person for this role.
Santa Ana, CA (Must be on-site) Reports To:
CEO Who We Are & Why This Role Matters GuineaDad isn't just another pet brand-we're
creating an industry-defining company
in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we're
not here to just sell products-we're here to build a lasting brand. To do that, we need a
marketing leader who understands the full spectrum of growth -someone who
knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a
high-impact leadership role
that requires
both hands-on execution
and
strategic vision . If you're looking for
just another marketing job, this isn't it.
If you want a
career-defining leadership role where you will drive the growth of a category leader, you're in the right place. What You'll Do (and Own) Own the Brand's Growth & Long-Term Success Develop and execute a
marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize
DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into
B2B opportunities (wholesale & retail partnerships)
to increase brand reach. Build a
high-retention, community-driven brand
that customers stay with for life. Lead & Scale Customer Acquisition & Retention Oversee and scale
performance marketing (Google, Meta, Amazon Ads)
with a strong focus on efficiency and profitability. Develop and execute a
powerful content and organic growth strategy
across social media, YouTube, and the blog. Optimize
email, SMS, and loyalty programs
to maximize customer lifetime value. Create an exceptional
Shopify & Amazon buying experience
that converts visitors into repeat buyers. Be the Architect of a Powerful Brand Presence Define and refine
brand voice, messaging, and positioning
to build long-term brand equity. Lead and oversee
Content & Community initiatives
to drive engagement, trust, and authority in the small pet niche. Build an
organic influencer and UGC strategy
that generates trust and brand loyalty. Make Data-Driven, High-Impact Decisions Establish and track
KPIs
(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead
A/B testing, CRO initiatives, and marketing experiments
to improve efficiency and scale. Use
analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)
to guide decision-making. Be a High-Level Leader, Not Just a Marketer Build and lead a
high-performance marketing team
with clear goals and accountability. Set a
high bar for execution and impact -no fluff, just results. Work cross-functionally with
Product, Operations, and Finance
to align marketing with overall business success. Make
long-term strategic decisions
that position GuineaDad for dominance in its category. Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA
- No exceptions.
This is a leadership role, not a remote gig. Smart Grinder
- You don't just work hard; you work
smart and efficiently , maximizing impact. Hands-On & Strategic
- You can
both execute and lead , scaling from
seven digits to eight digits to nine digits+. A Leader, Not a Solo Act
- You can
build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven
- You love
metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional
- You work well with other departments, align with business goals, and
never operate in a silo . No Drama, No Ego, No BS
- You're a
low-maintenance, high-output
leader who gets the job done without distractions. Long-Term Thinker
- You don't just chase short-term wins; you know how to build marketing systems that scale for the future. What We're Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in
performance marketing (Google, Meta, Amazon Ads)
and
retention (email, SMS, loyalty) . Strong experience with
Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise -not just running ads, but creating a
long-term, sustainable brand presence . A high-performance leader -you've managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models
is a plus. What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role
in a company that is scaling fast. A team that actually executes -no corporate nonsense, just high-level teamwork. The chance to build something massive -we're not here to be average; we're here to dominate. How to Apply If you're a
growth-focused marketing leader
who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you're the right person for this role.