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GuineaDad

Head of Marketing

GuineaDad, Santa Ana, California, United States, 92725

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Head of Marketing (On-Site) - Scale a Brand from Seven to Eight to Nine Digits+ Location:

Santa Ana, CA (Must be on-site) Reports To:

CEO Who We Are & Why This Role Matters GuineaDad isn't just another pet brand-we're

creating an industry-defining company

in small pet care. Our products lead the market in quality, innovation, and customer loyalty. But we're

not here to just sell products-we're here to build a lasting brand. To do that, we need a

marketing leader who understands the full spectrum of growth -someone who

knows how to drive revenue from seven figures to eight figures and then scale to nine digits and beyond. This is a

high-impact leadership role

that requires

both hands-on execution

and

strategic vision . If you're looking for

just another marketing job, this isn't it.

If you want a

career-defining leadership role where you will drive the growth of a category leader, you're in the right place. What You'll Do (and Own) Own the Brand's Growth & Long-Term Success Develop and execute a

marketing strategy that drives sustainable growth through multiple revenue milestones. Lead and optimize

DTC (Shopify & Amazon) , ensuring GuineaDad remains the go-to brand in small pet care. Expand into

B2B opportunities (wholesale & retail partnerships)

to increase brand reach. Build a

high-retention, community-driven brand

that customers stay with for life. Lead & Scale Customer Acquisition & Retention Oversee and scale

performance marketing (Google, Meta, Amazon Ads)

with a strong focus on efficiency and profitability. Develop and execute a

powerful content and organic growth strategy

across social media, YouTube, and the blog. Optimize

email, SMS, and loyalty programs

to maximize customer lifetime value. Create an exceptional

Shopify & Amazon buying experience

that converts visitors into repeat buyers. Be the Architect of a Powerful Brand Presence Define and refine

brand voice, messaging, and positioning

to build long-term brand equity. Lead and oversee

Content & Community initiatives

to drive engagement, trust, and authority in the small pet niche. Build an

organic influencer and UGC strategy

that generates trust and brand loyalty. Make Data-Driven, High-Impact Decisions Establish and track

KPIs

(CAC, ROAS, LTV, AOV, CVR) to ensure every marketing dollar is maximized. Lead

A/B testing, CRO initiatives, and marketing experiments

to improve efficiency and scale. Use

analytics tools (Google Analytics, Meta Ads Manager, Klaviyo, Amazon Seller Central, and more)

to guide decision-making. Be a High-Level Leader, Not Just a Marketer Build and lead a

high-performance marketing team

with clear goals and accountability. Set a

high bar for execution and impact -no fluff, just results. Work cross-functionally with

Product, Operations, and Finance

to align marketing with overall business success. Make

long-term strategic decisions

that position GuineaDad for dominance in its category. Who You Need to Be (The Non-Negotiables) Must Be On-Site in Santa Ana, CA

- No exceptions.

This is a leadership role, not a remote gig. Smart Grinder

- You don't just work hard; you work

smart and efficiently , maximizing impact. Hands-On & Strategic

- You can

both execute and lead , scaling from

seven digits to eight digits to nine digits+. A Leader, Not a Solo Act

- You can

build, train, and mentor a team , not just do everything yourself. Accountable & Data-Driven

- You love

metrics, dashboards, and optimization , and focus on results, not excuses. Collaborative & Cross-Functional

- You work well with other departments, align with business goals, and

never operate in a silo . No Drama, No Ego, No BS

- You're a

low-maintenance, high-output

leader who gets the job done without distractions. Long-Term Thinker

- You don't just chase short-term wins; you know how to build marketing systems that scale for the future. What We're Looking For (Skills & Experience) Proven experience in scaling a consumer brand through multiple revenue milestones (seven to eight to nine digits+). Deep expertise in

performance marketing (Google, Meta, Amazon Ads)

and

retention (email, SMS, loyalty) . Strong experience with

Shopify, Amazon, Klaviyo, and analytics platforms . Brand-building expertise -not just running ads, but creating a

long-term, sustainable brand presence . A high-performance leader -you've managed and scaled marketing teams before. Experience in pet care, eCommerce, or subscription-based business models

is a plus. What We Offer Competitive Salary + Performance-Based Bonuses A career-defining leadership role

in a company that is scaling fast. A team that actually executes -no corporate nonsense, just high-level teamwork. The chance to build something massive -we're not here to be average; we're here to dominate. How to Apply If you're a

growth-focused marketing leader

who can take GuineaDad to the next level, we want to hear from you. Send us a CV with the following: Your experience scaling a DTC brand through different revenue stages. Your approach to brand-building and long-term marketing strategy. Why you're the right person for this role.