Chief Marketing and Membership Officer

Chief Marketing and Membership Officer About the Company Nationally renowned organization advocating for civil justice & legal reform Industry Non-Profit Organization Management Type Non Profit Founded 1946 Employees 51-200 Specialties cle trial lawyers cle trial lawyers and education for trial lawyers About the Role The Company is seeking a Chief Marketing and Membership Officer to join its Senior Executive team. The successful candidate will be tasked with driving revenue growth through the development and execution of strategic marketing and membership plans. This role is pivotal in building the organization's brand, attracting and retaining members, and promoting its products and services. The ideal candidate will have a proven track record in creating and implementing successful marketing and membership strategies, with a focus on fostering an innovative culture and ensuring the organization remains a leading advocate in its field. Responsibilities include analyzing market trends, member needs, and the competitive landscape to guide strategy, as well as collaborating with various teams to provide competitive and innovative products that meet the needs of members. Applicants for the Chief Marketing and Membership Officer position at the company should have a minimum of 10 years' experience in marketing, membership, or related roles, preferably within non-profits or associations. The role requires a candidate with extensive knowledge of multi-media marketing channels, brand management, digital marketing, and member engagement strategies. The ideal candidate will have a strong background in managing, coaching, and mentoring employees, as well as a proven record of success in membership revenue and product sales. Executive presence, exceptional communication skills, and the ability to drive innovation and lead staff are essential. The role also involves fiscal management, including budget oversight, and the candidate should be adept at analyzing data to measure effectiveness and identify trends in member engagement. Experience with Association Management Systems and a working knowledge of Microsoft Office is a plus. Hiring Manager Title Chief Executive Officer (CEO) Travel Percent Less than 10% Functions Marketing Strategy