GVEC
What We Are Looking For
GVEC is looking to hire you for the position of Marketing Manager to deliver the unexpected with a willingness to continuously develop yourself, your department, and our organization. As a Marketing Manager, you will help generate effective strategies and qualified leads to fulfill the customer growth and retention goals for all GVEC services and special programs.
How You’ll Help
- Create Customer Acquisition and Go-To-Market Plans defining geographic and demographic targets as well as related lead generation tactics, timelines and metrics to meet business plan and sales objectives
- Collaborate with the Marketing team to generate campaigns and monthly marketing plans on time and within budget
- Track and communicate results of campaigns/marketing plan activities
- Analyze marketing results and recommend adjustments for success
- Monitor market trends and the competitive landscape for presentation and strategy adjustments
- Research new providers and channels for targeted marketing opportunities
- Provide leadership, support and development for Marketing staff
- Project management as needed for general marketing projects, new process development and or implementing new resources and programs for GVEC and its members/customers
- Other duties as assigned
Experience/Skills You’ll Need
- Self-motivated with a strong work ethic and impeccable integrity to achieve results
- Strong critical and creative thinking skills
- Analytical in nature, with the ability to interpret data and insights to drive strategic decision-making
- Organized, detailed-oriented and adaptable to change
- Ability to build relationships and collaborate effectively
- Leadership and interpersonal skills
- Ability to work and lead within multiple deadlines, priorities and a fast-paced environment
- Knowledge of diverse marketing channels, segmentation and the sales funnel
- Advanced knowledge of working with Excel and other analytics data
- Strong verbal and written communication skills to convey information clearly and confidently
- Flexibility to work after hours, on-call and/or in emergency situations as necessary
Preferred Experience/Skills
- Knowledge of GVEC Electric, Beyond the Meter and Internet services and operations a plus
- Previous experience in product marketing
- Previous leadership and management experience
- Understanding of marketing analysis and reporting tools
- Bachelor’s degree in business, marketing or other related field (or equivalent experience)