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Groundfloor

Marketing Manager Job at Groundfloor in San Francisco

Groundfloor, San Francisco, CA, US

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About Groundfloor

Groundfloor is a neighborhood hub designed for work, connection, and community. We create spaces that bring people together—whether for deep work, shared meals, or lively events. As we grow, we’re looking for a  Marketing Manager to help shape and execute our marketing strategy, ensuring we reach the right people, tell compelling stories, and build a brand that resonates.

About the Role

As our  Marketing Manager , you’ll be responsible for driving awareness, engagement, and growth across multiple channels. You’ll lead everything from  brand storytelling and content marketing to paid acquisition and community engagement , making sure Groundfloor continues to attract and retain the right members. This is a  generalist marketing role —perfect for someone who thrives on variety, is both creative and analytical, and enjoys building a brand from the ground up.

Key Responsibilities

Brand & Content Strategy
  • Develop and execute a  brand marketing strategy that strengthens Groundfloor’s identity and drives engagement.
  • Create and oversee a  content calendar , ensuring consistent messaging across email, social media, and other platforms.
  • Craft compelling storytelling and campaigns that communicate the value of Groundfloor to potential and existing members.

Growth & Acquisition
  • Lead  multi-channel marketing efforts , including  email, paid social, website, and partnerships to drive new memberships.
  • Identify and test new  growth opportunities , optimizing for conversion and retention.
  • Manage and track  marketing budgets , ensuring efficient spend and strong ROI.

Community & Member Engagement
  • Build and execute  retention and loyalty initiatives , ensuring members stay engaged and active.
  • Lead  email & SMS marketing efforts, keeping members informed and excited about what’s happening at Groundfloor.
  • Support  local marketing efforts for new locations , ensuring strong brand presence in key markets.

Performance & Optimization
  • Track and analyze marketing metrics to understand what’s working and where to improve.
  • Optimize marketing campaigns through  A/B testing, audience segmentation, and creative iteration .
  • Own  reporting on key marketing KPIs , making data-driven decisions to improve strategy.

Who You Are

  • Experienced Marketer : 3-5+ years in a marketing role, ideally in brand, growth, or community-driven businesses.
  • Creative & Strategic : You can tell compelling brand stories while also thinking about data and performance.
  • Multi-Channel Generalist : You’re comfortable working across  email, paid social, content, and community marketing .
  • Data-Driven : You love tracking results and making decisions based on insights.
  • Community-Oriented : You understand what makes people connect and how to build authentic engagement.
  • Self-Starter : You thrive in a fast-paced environment, taking ownership and executing efficiently.

Nice to Have

  • Experience with  membership-based or subscription businesses .
  • Background in  hospitality, lifestyle, or community-driven brands .
  • Familiarity with tools like  Klaviyo/Mailchimp, Meta Ads Manager, Google Analytics, or Attentive .