Job Description: Marketing Manager
Company: Huffines Communities
Location: Dallas, Texas (On-Site) *This is an in-office position*
About Us:
Huffines Communities is a leader in master-planned community development, creating vibrant neighborhoods across North Texas. With over 10,000+ new home lots across four active and three pre-development communities, we are dedicated to delivering exceptional experiences for residents and builder partners alike.
Position Overview:
The Marketing Manager is a hands-on role focused on the execution of marketing initiatives to drive brand awareness, generate leads, and support homebuilder sales. The ideal candidate is creative, detail-oriented, and skilled in both content creation and digital marketing. This role involves graphic design, video production, writing blogs and press releases, managing campaigns, and coordinating community events.
Sitting on-site in the Preston Center office and reporting directly to ownership, the Marketing Manager will work closely with internal teams, builder partners, 3 rd party agencies, and external vendors to ensure the successful implementation of marketing strategies.
Key Responsibilities
Campaign Execution
- Implement digital marketing campaigns, including paid search, paid social, email marketing, SMS campaigns, and SEO strategies.
- Hands-on CRM management, including lead nurturing workflows, automation, and sales tracking.
Website Management
- Update and revise (1) company and (3) active communities website content and design using WordPress, ensuring optimal user experience and functionality.
- Optimize web pages for SEO, including metadata, keyword integration, and mobile responsiveness.
- Collaborate with external web developers for the launch of (3) new community websites in 2025.
Performance Tracking & Reporting
- Monitor and analyze digital campaign performance metrics (both internal and from 3 rd party agencies), providing regular reports to the ownership.
- Identify opportunities for improvement and adjust strategies to optimize results.
- Utilize AI tools like SEM Rush’s AI insights or HubSpot reporting for predictive analytics and actionable recommendations.
Content Writing
- Write engaging blog posts, press releases, newsletters, and website content to support SEO and community storytelling.
- Use AI writing assistants like ChatGPT or Grammarly for drafting, editing, and optimizing content quickly and efficiently.
Graphic Design & Video Production
- Create or lead 3 rd party agencies in creating engaging graphics, including brochures, signage, social media visuals, and marketing collateral.
- Produce and manage external agency creation of videos to promote communities, events, and home builder partnerships while ensuring brand consistency.
Event Coordination
- Plan and execute community events, Realtor outreach programs, and builder collaboration initiatives to increase engagement and generate leads.
- Handle event logistics, including vendor coordination, onsite support, and promotional material creation.
Collaboration & Communication
- Work with builder sales teams to align marketing efforts with sales objectives and support their promotional needs with Huffines Communities.
- Coordinate with external vendors and agencies to deliver high-quality campaigns and materials on time.
Qualifications
- Hands-on experience with digital marketing platforms (Google Ads, Meta, HubSpot, etc.), CRM tools, and email marketing software.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- 3–5 years of experience in marketing, graphic design, or content creation, preferably in real estate, homebuilding, new home sales or a related industry.
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
- Proficiency in AI-driven tools and technologies for marketing, such as ChatGPT, Jasper, Grammarly, Canva AI, and Adobe AI to optimize tasks quickly and efficiently.
- Strong writing skills with a portfolio showcasing blogs, press releases, or marketing copy.
- A proactive, detail-oriented, and creative mindset with strong communication skills.
Benefits
- Competitive salary and opportunities for growth within the company.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with employer match.
- Be part of a collaborative team at a leader in community development.