Head of Marketing – Armada Law
Role Overview
The Head of Marketing for Armada Law is responsible for developing and executing a comprehensive marketing strategy to drive business growth, enhance brand visibility, and support the firm’s expansion into new markets. This person will lead all marketing efforts, including digital marketing, paid advertising, SEO, community engagement, and referral marketing, ensuring alignment with the firm’s objectives and culture.
This role is both strategic and hands-on, requiring expertise in execution and leadership. They will oversee marketing operations, manage a budget of $1.8M-$2.4M annually, and ensure Armada Law achieves its primary KPI—signed cases per month.
Primary Responsibilities
• Develop and execute a comprehensive marketing strategy to support firm growth and expansion into new markets.
• Manage and optimize (through outsourced vendors) paid marketing campaigns, including Google Ads, Local Service Ads, Facebook, and SEO efforts.
• Oversee and hold accountable third-party vendors, ensuring digital marketing partners deliver results.
• Develop Armada Law’s brand presence through content marketing, social media, PR campaigns and video strategy.
• Drive referral marketing efforts by supporting business development outreach to medical providers, chiropractors, and other potential referral sources.
• Track, analyze, and optimize marketing performance, focusing on cost-per-wanted-lead, and cost-per-case acquisition.
• Work with leadership to evaluate and identify key locations for office expansion, ensuring local marketing efforts align with new markets.
• Lead, manage, and hold the marketing team accountable, running same page meetings and Level 10 meetings for marketing weekly.
Other Responsibilities
• Research advertising trends and implement best practices.
• Monitor competitors’ marketing strategies and assess new opportunities.
• Oversee website updates to ensure optimization, mobile responsiveness, and user experience.
• Develop tracking and reporting systems to improve lead attribution and campaign effectiveness.
• Ensure all marketing initiatives align with compliance and ethical guidelines in legal advertising.
• Measure and report on marketing campaign performance to leadership.
Skills & Qualifications
• 5+ years in marketing leadership, preferably in legal or a service-based industry.
• Leadership experience and the ability to lead, manage and hold a team accountable.
• Deep expertise in digital marketing, PR campaings, paid advertising, PPC, SEO, and brand development.
• Experience managing agencies, marketing teams, and large budgets.
• Proven track record of driving lead generation and business growth.
• Strong analytical and data-driven mindset to make marketing decisions based on performance metrics.
• Hands-on execution skills combined with leadership ability to guide the marketing team.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
Why This Role Matters
The Head of Marketing will play a key role in Armada Law’s growth strategy, ensuring that marketing efforts translate directly into signed cases and long-term brand development. By optimizing lead generation, enhancing digital and community presence, and building strategic partnerships, this role will directly impact the firm’s ability to expand successfully.
The ideal candidate will be both a leader and an executor, capable of building and scaling a marketing engine that supports sustainable firm growth.