Vice President Marketing Job at Robert Half in King of Prussia

We are in search of a VP Marketing to join a client located in the King of Prussia, PA area. This role involves taking the lead in strategizing and executing marketing initiatives across various platforms as well as overseeing the branding and content creation for our client. This is an on site position , and individual contributor position. Healthcare Insurance industry experience is a plus!

Responsibilities:

• Spearhead the development and implementation of marketing strategies to boost our brand's presence in the market.

• Oversee the creation of engaging content across our platforms to attract and retain customers.

• Manage and make recommendations on all aspects of our digital marketing department including our SEO and SEM strategies.

• Conduct B2B and B2C marketing efforts to reach out to potential partners and consumers.

• Plan and execute events that align with our brand's image and marketing strategies.

• Advise on paid advertising campaigns to ensure they are cost-effective and reaching our target audience.

• Manage the budgeting processes for all marketing campaigns to ensure they align with our financial goals.

• Utilize communication skills to effectively coordinate with team members and present ideas to stakeholders.

• Manage email marketing campaigns to maintain engagement with our customers.

Requirements:

• Demonstrated ability to enhance brand awareness, ideally within the same industry or a related field.
• Strong understanding and hands-on experience with budget processes, including setting, managing, and optimizing marketing budgets.
• Proficiency in campaign planning, with a focus on crafting and executing successful marketing strategies.
• Exceptional communication skills, with the ability to articulate complex concepts to diverse audiences.
• Extensive knowledge and experience in digital marketing, including SEO, PPC, email marketing, social media marketing, and content marketing.