Job title: Email Marketing Manager
Work Location: Irving, TX
Reports to: Director of Digital Content
Overview
The American Bath Group, a leader in North American bathroom fixtures, is searching for an email marketing manager to work alongside our website operations team. Work for a dynamic company that has the ambition of changing North American homes through highly attractive and innovative products. Join our team of passionate people dedicated to excellence and engaged to push the boundaries of what can be done in bathware and more. Leverage our 40+ North American manufacturing and office locations and hundreds of strategic partners to deliver great products to the market.
The email marketing manager drives the growth of the ABG brands by developing effective email marketing campaigns that support projects and initiatives.
The ideal candidate would have prior experience working in digital marketing, with a focus on email marketing, and managing varying strategies for multiple brands. Candidates will work and learn shoulder-to-shoulder with the director of digital content, as well as other members of the website operations team. The candidate would need to be autonomous, attentive to details, enjoy working within a team and show initiative in suggesting new projects and improvements to the department and the current way of doing things.
Responsibilities
- Plan, develop and execute effective email & SMS marketing campaigns to promote the various ABG brands and products;
- Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches;
- Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience;
- Manage and maintain an overall email/SMS calendar;
- Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division;
- Develop content that is aligned with the brand guidelines and with the brand’s overall marketing strategy while increasing customer engagement;
- Analyze the email & SMS marketing campaigns’ performance and report on key performance indicators such as conversion rates and related revenue;
- Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing and enhance the automated journeys;
- Manage post-mortem project reporting, analysis and recommendations;
- Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada and Europe;
- Support the director of digital content in the development, planning and management of strategies for digital tools;
- Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update and upkeep of digital tools, and reporting as necessary;
- Stay on top of new practices, trends and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative.
- Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of ABG’s email marketing & SMS strategy.
Skills and Requirements
- Bachelor’s degree in marketing, communications or a similar field
- Excellent English written and verbal communications is required; Bilingualism (French) is an asset
- 5+ years of relevant experience in email marketing or digital marketing
- Experience with email marketing automation platforms (such as HubSpot or Acoustic) is a requirement
- Proficiency with MS Office Suite
- Basic HTML knowledge is an asset
- Previous experience with Salesforce is an asset
- Basic knowledge of Smartsheet or similar tools is an asset
Qualifications and Competencies
- Leadership and problem-solving skills
- Strong organizational and time management skills
- Thoroughness and attention to detail
- Ability to manage multiple requests and projects with competing priorities and deadlines
- Excellent written and verbal communication skills as the candidate will produce content for emails and SMS
- Strong analytical skills with the ability to interpret data and deliver actionable insights
- Self-motivated with the ability to work independently, as well as in a group, to achieve team goals