Digital Marketing Manager – SWISSGEAR & WENGER
📍 Location: Pompano Beach, FL
About Us
Group III International is the exclusive licensee for SWISSGEAR and WENGER in North America—two globally recognized brands known for quality and innovation in luggage and backpacks. Unlike most in the travel goods industry, we lead across multiple categories, setting the standard for excellence.
Our Ecommerce Department drives the company’s success, leading to back-to-back record years. This team manages all online and in-store marketing efforts , strategically positioning our brands across top retail and digital marketplaces to drive growth, enhance brand recognition, and connect with our customers.
Visit swissgear.com to explore our products and commitment to quality.
We foster a collaborative, fast-paced, and entrepreneurial work environment that encourages innovation. If you're looking to be part of a dynamic team driving eCommerce success, this is the opportunity for you!
About the Role
We’re seeking an experienced digital marketing strategist with expertise in Google Analytics, Google Shopping, Google Tag Manager, Bing, Meta, TikTok, YouTube, and performance marketing.
As Digital Marketing Manager , you will optimize and elevate SWISSGEAR.com’s digital marketing strategy , leading high-performance campaigns across multiple channels to drive customer acquisition, engagement, and revenue growth .
This position reports to the Director of eCommerce and oversees two direct reports —the Social Media Coordinator and Brand Partnerships Coordinator —with potential for team expansion. We need a strategic leader with strong analytical skills, a data-driven mindset, and a hands-on approach to marketing execution.
Key Responsibilities
🚀 Digital Marketing Strategy & Growth
- Develop and execute a full-funnel digital marketing strategy focused on revenue growth, acquisition, and retention.
- Overhaul and optimize Swissgear.com marketing programs to enhance the customer journey.
- Lead brand-building initiatives, positioning SWISSGEAR as the leader in travel gear through digital-first campaigns.
- Own the marketing calendar , ensuring promotions, launches, and campaigns align with company goals.
💰 Performance Marketing & Paid Media
- Manage and optimize Paid Media campaigns across Google Ads, Google Shopping, Bing, Meta (Facebook/Instagram), TikTok, YouTube, and Programmatic Advertising .
- Lead SEM & SEO strategy , improving search visibility, organic traffic, and paid efficiency.
- Execute Affiliate Marketing, Retargeting, and Loyalty Programs to maximize conversions.
- Leverage A/B testing and AI-driven marketing tools to improve performance.
- Define and track CPA, CPC, ROAS, LTV, and Conversion Rates to ensure marketing success.
📈 Data-Driven Optimization & Reporting
- Utilize Google Analytics, Google Tag Manager, and Power BI for campaign tracking and optimization.
- Monitor and analyze marketing performance metrics , making data-driven recommendations.
- Stay ahead of AI-driven marketing, personalization, and automation trends.
- Conduct A/B and multivariate testing to optimize creatives, targeting, and channel performance.
📢 Social Media & Influencer Marketing
- Develop and execute a high-impact social media strategy to drive engagement and conversions.
- Build and manage a network of influencers and brand advocates to expand brand reach.
- Oversee content creation and deployment in collaboration with the Creative Team.
📩 Email, SMS & Customer Retention
- Overhaul and optimize Email & SMS marketing using Klaviyo and Attentive .
- Implement segmentation and personalization strategies to maximize customer LTV .
- Develop a loyalty and rewards program to increase repeat purchases.
🎨 Creative & Content Strategy
- Partner with the Creative Director to develop best-in-class creative assets for ads, emails, and social media.
- Coordinate photoshoots, video production, and content creation , ensuring high-quality visuals.
- Ensure brand consistency across all digital touchpoints.
🤝 Team Leadership & Collaboration
- Build and lead a high-performing marketing team , fostering innovation and accountability.
- Manage and optimize agency relationships , with a plan to bring key marketing functions in-house.
- Collaborate with eCommerce, Product, and Sales teams to align marketing with business objectives.
About You
- Proven track record of leading digital marketing strategies and driving revenue growth.
- 5+ years of experience in digital marketing, eCommerce, or retail —preferably in consumer goods.
- Expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting .
- Strong analytical mindset— able to interpret data and make data-driven marketing decisions .
- Intermediate proficiency in Microsoft Excel for campaign analysis.
- Deep understanding of customer acquisition, retention, and LTV growth strategies .
- Hands-on experience managing paid media budgets, ROAS optimization, and scaling campaigns .
- Experience working with Klaviyo, Attentive, and other email/SMS platforms .
- Passionate about branding, storytelling, and delivering top-tier digital experiences .
Why Join Us?
- Own & Lead the Digital Marketing Strategy for a globally recognized brand .
- High-Impact Role —direct influence on revenue and brand growth.
- Fast-Paced & Innovative environment where bold ideas are encouraged .
- Growth Opportunities —clear path for advancement as we expand rapidly.
- Relocation Assistance Available for the right candidate.
Compensation & Benefits
- Competitive Salary + Performance-Based Bonus
- 10 Paid Holidays + 10 PTO Days to Start (with increases over time)
- 50% Company-Paid Health, Dental, and Vision Coverage for Employee + Family
- $50,000 Life Insurance Policy – fully company-paid
Industry
Consumer Goods, eCommerce, Travel Goods