24 Seven Talent
4 days on site: Mon-Thurs in Boston, Fri WFH
Contract Duration: March - October.
Up to $55/Hour
Digital Marketing Manager
Key Responsibilities:
- Lead a team of channel experts to drive business excellence
- Define and execute seasonal performance marketing strategies
- Collaborate with internal teams and agencies to manage demand and seasonal plans
- Own affiliate, paid search, and programmatic efforts while coordinating with paid social
- Align budget with business objectives in partnership with Finance and Business Planning
- Develop creative briefs leveraging best practices for high-quality creative output
- Foster cross-functional partnerships for optimized marketing and consumer experience
- Manage reporting to maintain stakeholder alignment
Must-Have Qualifications:
- 6+ years in senior marketing management
- Experience managing affiliate, paid search, and programmatic channels
- Knowledge of performance marketing (Google, Microsoft, DV360, Bing)
- Budget management of $20M+ and leadership of teams of 3+
Preferred Skills:
- Adobe Analytics, Tableau, mixed media modeling, Jira, Asana
- Reporting, measurement, forecasting
- Excel, Keynote, presentation skills
- Graphic design experience (a plus)
Team Structure:
- Internal: Digital marketing, e-commerce, merchandising, business planning, finance, creative
- External: Agencies, affiliate and paid search teams, vendor contacts
Collaboration & Leadership:
- Work closely with North America Digital Marketing, Direct, and Brand Marketing teams
- Support Performance Marketing Directors with budget management and allocation
- Engage cross-functionally with digital marketing, planning, buying, analytics, data science, content, and brand creative
Qualifications:
- 8-10 years in performance marketing (SEM, social, affiliate, programmatic, etc.)
- Proven success in driving results and innovation in DTC or digital media
- Strong analytical skills to track KPIs and measure success
- Excellent communication, negotiation, and planning abilities
- Experience in fast-paced, high-growth environments
- Adaptable, collaborative, and proactive
- Bachelor's degree or equivalent experience