Thompson Wealth Management
Thompson Wealth Management is hiring: Digital Marketing Manager in Scottsdale
Thompson Wealth Management, Scottsdale, AZ, US
Digital Marketing Manager
Thompson Wealth Management and Federal Retirement Services
Scottsdale, Arizona
(Flexible Part-Time or Full-Time)
About Us:
Thompson Wealth Management and Federal Retirement Services is a leading wealth management firm specializing in retirement planning and wealth management solutions. With a rapidly growing client base and digital presence, we're seeking a dynamic Digital Marketing Manager to elevate our online presence and lead generation efforts.
Primary Responsibilities:
- Develop and execute comprehensive digital marketing strategies across all channels
- Manage and optimize our HubSpot marketing automation platform
- Create engaging content for multiple platforms (social media, email, website, webinars)
- Design and produce high-quality visuals, graphics, and presentations in Canva
- Produce and edit video content for YouTube and other social platforms
- Create and manage mass email communications to our client base and prospects
- Develop and implement automated drip campaigns to nurture and convert prospects
- Manage and grow our email list of 36,000+ subscribers
- Plan, execute, and optimize webinar campaigns using Demio
- Drive lead generation through multiple channels
- Track, analyze, and report on key marketing metrics
- Maintain brand consistency across all digital touch points
- Design, update, and optimize website content and functionality
- Lead website improvement initiatives and redesigns as needed
Required Qualifications:
- 5+ years of digital marketing experience
- Proven expertise in HubSpot and marketing automation
- Strong copywriting and content creation skills
- Proficiency in Canva and graphic design for marketing material and presentations
- Video production and editing capabilities
- Experience in webinar marketing and execution
- Demonstrated success in lead generation and conversion optimization
- Strong analytical and data-driven decision-making skills
- Experience with compliance requirements in financial services marketing
- Proficiency in website design and development
- Understanding of UX/UI principles and best practices
Key Performance Indicators:
- Increase lead generation 3-5x within first year
- Grow webinar attendance and conversion rates
- Optimize email marketing performance
- Enhance social media engagement and following
- Improve overall digital presence and brand awareness
- Successfully execute website optimization initiatives
Salary Range:
- Part-Time (20-30 hours/week): $45,000 - $65,000 annually
- Full-Time: $65,000 - $100,000 annually
Plus performance-based bonuses
This position offers the opportunity to:
- Take ownership of a comprehensive digital marketing strategy
- Work with a growing, dynamic wealth management firm
- Make a significant impact on business growth
- Join a professional team focused on excellence
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- 20 days Paid time off