Digital Marketing Manager Job at Thompson Wealth Management in Scottsdale

Digital Marketing Manager

Thompson Wealth Management and Federal Retirement Services

Scottsdale, Arizona

(Flexible Part-Time or Full-Time)

About Us:

Thompson Wealth Management and Federal Retirement Services is a leading wealth management firm specializing in retirement planning and wealth management solutions. With a rapidly growing client base and digital presence, we're seeking a dynamic Digital Marketing Manager to elevate our online presence and lead generation efforts.

Primary Responsibilities:

• Develop and execute comprehensive digital marketing strategies across all channels
• Manage and optimize our HubSpot marketing automation platform
• Create engaging content for multiple platforms (social media, email, website, webinars)
• Design and produce high-quality visuals, graphics, and presentations in Canva
• Produce and edit video content for YouTube and other social platforms
• Create and manage mass email communications to our client base and prospects
• Develop and implement automated drip campaigns to nurture and convert prospects
• Manage and grow our email list of 36,000+ subscribers
• Plan, execute, and optimize webinar campaigns using Demio
• Drive lead generation through multiple channels
• Track, analyze, and report on key marketing metrics
• Maintain brand consistency across all digital touch points
• Design, update, and optimize website content and functionality
• Lead website improvement initiatives and redesigns as needed

Required Qualifications:

• 5+ years of digital marketing experience
• Proven expertise in HubSpot and marketing automation
• Strong copywriting and content creation skills
• Proficiency in Canva and graphic design for marketing material and presentations
• Video production and editing capabilities
• Experience in webinar marketing and execution
• Demonstrated success in lead generation and conversion optimization
• Strong analytical and data-driven decision-making skills
• Experience with compliance requirements in financial services marketing
• Proficiency in website design and development
• Understanding of UX/UI principles and best practices

Key Performance Indicators:

• Increase lead generation 3-5x within first year
• Grow webinar attendance and conversion rates
• Optimize email marketing performance
• Enhance social media engagement and following
• Improve overall digital presence and brand awareness
• Successfully execute website optimization initiatives

Salary Range:

• Part-Time (20-30 hours/week): $45,000 - $65,000 annually
• Full-Time: $65,000 - $100,000 annually

Plus performance-based bonuses

This position offers the opportunity to:

• Take ownership of a comprehensive digital marketing strategy
• Work with a growing, dynamic wealth management firm
• Make a significant impact on business growth
• Join a professional team focused on excellence

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• 20 days Paid time off