Job Title: Retention Marketing Associate
Location: Utah based preferred
Company: Lola Blankets
About Us:
Lola Blankets is a premium provider of cozy, stylish blankets that bring warmth and comfort to every home. We take pride in building lasting relationships with our customers, ensuring they return to us for their blanket needs time and again. As we grow, we are looking for a Retention Marketing Specialist to help strengthen these relationships, using email, SMS, and other tools to keep our customers engaged and excited about our brand.
Position Overview:
The Retention Marketing Analyst will focus on driving customer loyalty and repeat sales for Lola Blankets through email, SMS, and other retention channels. This entry-level role will lead in executing and optimizing marketing campaigns to keep customers engaged and enhance lifetime value. The ideal candidate will have a passion for marketing and customer experience, with strong organizational and communication skills.
Key Responsibilities:
- Assist in the planning and execution of email and SMS marketing campaigns aimed at increasing customer retention and loyalty
- Identify additional opportunities for Lola to strengthen relationships with its customer base
- Manage and improve our current customer loyalty program, monitor customer reviews
- Collaborate with the marketing team to develop engaging content, promotions, and personalized offers
- Monitor and analyze campaign performance, providing insights to improve engagement and conversion rates
- Help segment the customer database and develop targeted campaigns based on customer behavior and purchasing patterns
- Support A/B testing initiatives to optimize email subject lines, content, delivery timing, etc.
- Maintain campaign calendars and ensure timely execution of all retention marketing efforts
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field
- 1-2 years of experience in email, SMS, or retention marketing (internships or relevant coursework preferred)
- Strong organizational and project management skills, with attention to detail
- Basic understanding of email marketing platforms (e.g., Klaviyo, Mailchimp) and segmentation strategies
- Analytical mindset with the ability to interpret data and drive improvements
- Excellent communication skills and the ability to work collaboratively with cross-functional teams
- A passion for customer experience and retention marketing
Benefits
- Salary TBD + 10% annual bonus based on company and individual performance (bonus prorated to % of year employed with company)
- $2K signing bonus (assumed to cover any WFH tech needs / computer)
- 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂)
- Full health benefits
- 16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave.
- 55% off Lola Blankets for friends and family.
- Opportunities for career growth and leadership roles within Lola Blankets