Product Marketing Specialist Job at TalentBridge in Charlotte

Our client is seeking a detail-oriented and analytical Product Marketing Specialist to join their team! This individual will play a crucial role in researching, analyzing, and positioning their products to maximize market impact. This role will work closely with cross-functional teams to develop compelling marketing materials, analyze sales and pricing trends, and manage projects to enhance online and offline marketing efforts.

Responsibilities:

• Conduct in-depth research on the technical features of industrial equipment to understand key differentiators.
• Analyze and compare products based on research findings to highlight competitive advantages.
• Develop compelling marketing content, collaborating with graphic designers to create visuals, banners, and product explanations.
• Monitor and analyze market pricing trends, making strategic adjustments as needed.
• Work closely with the team to discuss research insights and position products effectively in the market.
• Manage and update product information in the online store software, ensuring accuracy and clarity.
• Review sales data to identify trends, optimize pricing strategies, and improve marketing effectiveness.
• Lead and oversee projects by assigning tasks, tracking progress, facilitating discussions, and ensuring successful completion.

Qualifications & Skills:

• Bachelor's degree required.
• Background in engineering, mechanical fields, or a related discipline is a plus.
• Proficiency in Microsoft Office Suite, especially Excel (basic formulas knowledge required).
• Strong organizational skills with the ability to manage multiple projects effectively.
• Experience in project management, including coordination, execution, and follow-through.